Effect of Service Quality and Revisit Intention for Servicescape in the Wine Restaurant

Abstract

The primary purpose of this paper was carried out to investigate the casual relationship between the servicescape factors and customer`s voluntary behavior, and revisit intention on the wine specific restaurant. For this purpose, a research was developed based on the relevant literature reviews. Data have been collected from 103 a real economic actors who was visited in Daejeon region and were tested by various statistical methods. The results of this empirical study was summarized as follows. The relations between the quality of servicescape of the wine specific restaurant and customer satisfaction have an effects on revisit intention significantly. As a result, a satisfied customers have more intention to revisit the wine specific restaurant. In contrast, there is no significant relationship between servicesacpe and revisit intention in the wine specific restaurant. Therefore, restaurants were required to provide to suitable servicescape by suggesting customer`s revisit inducement strategy. This study of servicescape and customer satisfaction in the wine specific restaurant can provide useful information to growing the wine market and wine specific restaurant specifically.■ keyword :|Wine Specific Restaurant|Servicescape|Customer Satisfaction|Revisit Intention|

Investigating the Effects of Airport Servicescape on Airport Users’ Behavioral Intentions: A Case Study of Incheon International Airport Terminal 2 (T2)

“…People use tangible clues to evaluate an intangible service. In other words, tangible factors are important clues that determine the image of a place [1]. Tangible clues induce a customer's positive evaluation can be conceptualized as a physical environment, and generally, this is an environment artificially created and set by humans.…”