“…For example, music with a fast tempo can decrease consumers' recall of ad information (Fraser & Bradford, 2013;Oakes & North, 2006). On the other hand, using both audio and visual channels (dual-modality) has been found to increase consumer understanding of drug risk information (e.g., Glinert & Schommer, 2005;Wogalter, Shaver, & Kalsher, 2014), although there is some suggestion that audio only may be better for individuals with limited literacy (Kaphingst, DeJong, Rudd, & Daltroy, 2005). Unfortunately, previous content analyses of DTC television ads found that few ads used a dual-modality approach to convey all risk information (Kaphingst et al, 2004;Macias et al, 2007).…”