Effect of place attachment on consumers' place preference and repatronage intention toward coffee shops
Shih-Tse Edward Wang,
Hung-Chou Lin,
Yi-Ting Lee
Abstract:PurposeBecause of the slow market growth of and intense competition among coffee shops, increasing brand preference and patronage intention is crucial in the coffee shop industry. Although place attachment theory (PAT) and social identity theory (SIT) stipulate that place attachment and social identity are key constructs of revisit intention, no studies have yet integrated the dimensions of SIT into PAT to predict place preference (PP) and repatronage intention (RI). In this study, the authors aimed to develop… Show more
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