Effect of Operational Planning on Performance of Mobile Service Providers in Nigeria

Abstract

The research aimed to examine the impact of operational planning on the performance of mobile service providers in Nigeria. Employing a survey research design, the study utilized a multistage sampling technique to gather primary data from a sample of 350 randomly chosen employees representing the workforce of the four major mobile network operators in Nigeria-MTN, Globacom, Airtel, and 9 Mobile-comprising the study's target population. The analysis of the collected data involved the application of descriptive statistics and regression analysis. The findings from the regression analysis revealed a positive and statistically significant (p < 0.05) correlation between operational planning and business growth within Nigeria's mobile communication sector. Based on the findings of the study, it was concluded that tactical planning is a substantial contributor to business growth in the telecom sector in Nigeria. The study suggests that Nigerian mobile service providers should invest in refining their Operational Planning processes, regularly assess their strategies, foster a culture of continuous improvement, engage in employee training, collaborate with industry peers, and stay updated with technological advancements. This will not only contribute to individual organizational growth but also positively impact the broader mobile service ecosystem.