Effect of online shopping on consumptive behaviour of female workers in Cilegon, Banten, Indonesia

Abstract

This research was carried out as a form of responsibility for the implementation of an internal research grant from Faculty of Engineering, University of Sultan Ageng Tirtayasa on women’s studies. This research is a qualitative and quantitative study to analyse the influence of online shopping on consumptive behaviour of female workers in Cilegon City, Banten Province, Indonesia, especially who live at Kebondalem village. The independent variables in this study are Cultural Factors (X1) and Psychological Factors (X2). The dependent variable is consumer behaviour (Y). There were 50 respondents involved in this research and filled the questionnaire with a Likert scale with 4 alternative answers. Hypothesis testing is analysed with t-test (partial test), F-test (simultaneous test), and R-square test to determine the effect of independent variables with dependent variable using SPSS program. The F-test result the regression equation is not linear, with the equation is Y = 11.654 + 0.110 X1 + 0.197 X2. The R-square test gives the correlation coefficient is 0.119 and correlation between the dependent and independent variable is very weak, even considered to have no relationship. The t-test result shows that cultural factors and psychological factors did not significantly influence female worker’s consumptive behaviour.

Pengaruh Financial Literacy, Financial Behavior, Digital Payment dan Paylater terhadap Perilaku Konsumtif Mahasiswa di Era Pandemi COVID-19

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Introducing the manufacture of composites made from natural fillers as craft products for housewives

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