Effect of Online Cosmetics Information on Brand Trust and Continuous Purchasing Intentions Online

Kim, Byoung Su; Lee, Jung Min; An, Sungkwan

doi:10.20402/ajbc.2021.0188

Cited by 5 publications

(2 citation statements)

References 7 publications

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“…Because the correlation between the perceived credibility of electronic word-of-mouth (e-WOM) and brand trust is significantly high and negative e-WOM that contains consumers' negative emotions (e.g. anger, disappointment, sadness and regret) is negatively associated with brand trust and perceived credibility (Kim et al. , 2021).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Warmth or competence: understanding the effect of brand perception on purchase intention via online reviews

Li,

Nan

2023

JCMARS

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PurposeThe purpose of this paper is to explore the main effect of brand perception (brand warmth vs brand competence) on purchase intention, the mediating effect of brand love and the moderating effects of the emotional polarity of online reviews.Design/methodology/approachThis paper utilizes experimental design and machine learning to collect and clean data. The ANOVA, t-test and bootstrap analysis methods are used to verify the assumed hypotheses.FindingsFindings demonstrate that brand perception influences purchase intention with the mediating effect of brand love and the moderating effect of the emotional polarity of online reviews. In particular, brand perception can promote brand love and further enhance purchase intention. When consumers browse positive online reviews, brand warmth (vs brand competence) will lead to higher purchase intention. However, when consumers browse negative online reviews, brand competence (vs brand warmth) will weaken purchase intention more.Originality/valueThe findings of the current research contribute to purchase intention in the context of online reviews by highlighting the importance of brand love and the key role of brand perception, to which prior studies have paid little attention. The authors' research also provides some suggestions for enterprises about how to strengthen brand love by investigating consumers' perceptions of brand warmth and brand competence and further increasing purchase intention while consumers face positive or negative online reviews.

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Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Warmth or competence: understanding the effect of brand perception on purchase intention via online reviews

Li,

Nan

2023

JCMARS

View full text Add to dashboard Cite

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“…이러한 상황에서 네일 서비스 소비자들은 제품과 서비스의 과잉 생산된 정보에 대한 혼란을 경험하게 되면서 구매 결정은 점점 힘들 어지고 대안을 선택하지 못하거나 결정을 하는데 시간이 지연되어 불 안한 심리상태를 경험하게 되었다 (Kim et al, 2021).…”

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Effects of Nail Service Consumer’s Indecisiveness on Purchase Intention and Purchase Delay

Lee¹,

Ji²,

Park³

2023

Asian J Beauty Cosmetol

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Purpose: This study aims to verify the reactions of nail service consumers to indecisiveness during the service purchase process and the effect of indecisiveness on purchase intention and purchase delay. Moreover, it examines whether consumers’ indecisiveness affects their purchase intentions and purchase delay differently depending on the content of message framing presented by service providers. Finally, this study provides implications for nail shops to improve consumer satisfaction and their business performance through efficient and empirical data.Methods: A total of 621 questionnaires were distributed to women who experienced indecisiveness while using nail services or who suffered from chronic indecisiveness. Finally, 414 questionnaires were utilized, excluding 207 questionnaires that were unsuitable or inappropriate for the study. SPSS 26.0 and AMOS 26.0 were utilized for frequency analysis, factor analysis, reliability analysis, structural equation model analysis, and χ<sup>2</sup> difference verification.Results: Findings confirmed that indecisiveness during the service purchase process has a significant effect on purchase intention and purchase delay among consumers of nail services. In addition, the message framing presented by the service provider was found to partially moderate the relationship between indecisiveness, purchase intention, and purchase delay of nail service consumers, depending on the message framing content.Conclusion: Consumers’ indecisiveness had a significant effect on their purchase intention and purchase delay. Therefore, nail service providers must develop a strategy that can reduce the factors of nail service consumers’ indecisiveness during the purchase process and improve their business performance by enhancing the personal capabilities of service providers, thereby increasing the satisfaction of nail service customers.

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Unraveling consumer behavior: Exploring the influence of consumer ethnocentrism, domestic country bias, brand trust, and purchasing intentions

Kinawy

2024

Strategic Change

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This narrative review examines consumer ethnocentrism, the preference for domestic products over foreign ones, as a significant factor influencing consumer behavior in both emerging and developed markets. Studies suggest that ethnocentric tendencies are more pronounced in emerging markets, driven by factors like national pride, perceived superiority, and familiarity with local products. This preference for domestic products is often linked to domestic country bias, the general inclination toward goods and brands from one's own country. However, this bias is not absolute and is moderated by product quality perceptions and the perceived capabilities of developing nations to produce high‐quality goods. In contrast, consumers in developed markets, exposed to international brands, may display a greater openness to foreign products, often driven by psychological factors like self‐expression and the symbolic value associated with these brands. Understanding these nuances of consumer ethnocentrism and domestic country bias is crucial for businesses to effectively tailor their marketing strategies and cater to diverse consumer preferences in different markets.

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Effect of Online Cosmetics Information on Brand Trust and Continuous Purchasing Intentions Online

Cited by 5 publications

References 7 publications

Warmth or competence: understanding the effect of brand perception on purchase intention via online reviews

Warmth or competence: understanding the effect of brand perception on purchase intention via online reviews

Effects of Nail Service Consumer’s Indecisiveness on Purchase Intention and Purchase Delay

Unraveling consumer behavior: Exploring the influence of consumer ethnocentrism, domestic country bias, brand trust, and purchasing intentions

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