“…Localized surface plasmon resonance (LSPR) in metal nanoparticles (NPs) offers a unique way of converting solar energy to chemical fuels, which forms the basis of the area of plasmonic photocatalysis. − Upon LSPR excitation, the plasmon can dephase via (i) a radiative pathway by creating intense electric field in the vicinity of the NP surface or (ii) nonradiative pathways by forming highly energetic hot charge carriers, which eventually dissipate their excess energy to the surroundings in the form of heat. − Literature reports establish that both radiative (near-field enhancement) and nonradiative (hot charge carriers and local heating) processes can activate molecules and trigger useful chemical transformations in the presence of light. − As a result, the mechanism involved in a plasmon-driven chemical transformation is complex. , A better understanding, as well as control over the involvement of different relaxation pathways, is essential to overcome the existing challenges of low product yield and selectivity in plasmonic photocatalysis. − Moreover, the contribution of different pathways will depend on the choice of the chemical reaction, photocatalyst design, and reactor design (light excitation, volume, temperature, colloidal/solid phase, fluid flow, etc. ). ,,− In this direction, we report here the conclusive role of light excitation and hot charge carriers in dictating the outcome of a plasmon-catalyzed chemical transformation.…”