Effect of Marketing Channel on Market Performance of Ware Yam in Abia State Nigeria

Onyenobi, VO; Ewuziem, JE; Mazza, MA

doi:10.4314/jafs.v9i2.3

Cited by 4 publications

(3 citation statements)

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“…Adegeye et al, (1985) opined that an efficient marketing system is of importance to country under all conditions and at each stage of its development. The type and complexity of the marketing channel mat vary for different commodities depending on the nature (perishability and level of processing), use and value of commodities, and marketing margin and the mark-up policy of the traders in the marketing system (Onyenobi et al, 2009). Marketing is one of the vital aspects of agriculture since agriculture entails the production of goods and services, and production is said not be completed until the commodity produced reaches the final consumer.…”

Section: Introductionmentioning

confidence: 99%

Analysis of Marketing Channel and Pricing System of Cashewnuts in the North Central of Nigeria

Adejo¹,

Otitolaye²,

Onuche³

2011

JAS

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This study examined the marketing channel and pricing system of cashew nut in the eastern part of Kogi state. A total of 180 respondents were randomly selected from 3 market zones of the area. Data collected were analyzed using descriptive statistics. The result from the study indicated a unidirectional movement of cashew nut from the producers to the final consumers. 14.67% of the marketers were involved in retailing and small scale business, 38.33% were bulk assemblers and 20.00% of them engaged in wholesales. This signifies the dominance of the middlemen in the marketing activities of the study area. An average peak price of N60000.00k/ton was recorded in the months of September-October, while the least prices were recorded before and at the beginning of cashew nut production period. The marketing of cashew nut is mostly affected by price instability due to seasonality nature of its production and lack of storage and processing facilities. However, a controllable pricing system for efficient and effective marketing can be ensured by proper storage and consistent supply of cashew nut in order to keep the market active all through the year.

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Section: Introductionmentioning

confidence: 99%

Analysis of Marketing Channel and Pricing System of Cashewnuts in the North Central of Nigeria

Adejo¹,

Otitolaye²,

Onuche³

2011

JAS

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“…For the cashew nut produce, its marketing involves several players and channels. It starts from the sale of raw cashew nuts by gatherers and farmers to the retailers who then sell to the wholesalers until it reaches the level of the processors, for selling of the processed and graded kernels to the ultimate consumers (Onyenobi et al 2009).…”

Section: Introductionmentioning

confidence: 99%

Economic analysis of poverty among cashew nut marketers in Ogbomoso north local government area of Oyo State, Nigeria

Adenike Habibat Adeniran,

Jamiu Oluwaranti Olalere,

Israel Olusegun Adesiyan

et al. 2023

World J. Adv. Res. Rev.

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Nigeria was ranked the second largest producer of cashew after Vietnam. Ogbomoso North Local Government, Oyo State has a thriving domestic cashew nut trade but despite this, cashew nut marketers face pervasive income poverty, necessitating an in-depth investigation into the root causes. This study therefore focused on the economic analysis of poverty among cashew nut marketers in Ogbomosho north local government area of Oyo state, Nigeria. Primary data were collected and descriptive statistics, Gross Margin Analysis, Benefit Cost Ratio (BCR), Two-Third of the Mean Per Capital Household Expenditure approach as well as Logistic regression analysis were employed to analyze the data collected. The result revealed that majority of the cashew nut marketers (48.50%) were between the age range of 36 and 50 years, 43.40 percent of them had secondary school education and 40.40 percent had 11-20 years of cashew nut marketing experience. The result further showed that cashew nut marketing is profitable in the study area with the average total revenue, average gross margin, average profit and BCR of ₦61,022,881.31; ₦7,421,099.545; ₦6,495,495.505 and 1.12. Also, total fixed cost and age of the respondents significantly influenced their poverty status while poor marketing information, finance constraints, transportation issues, storage difficulties, and seasonality of the supply/demand among others were also identified as prevalent concerns of cashew nut marketing in the study area. The study therefore recommended cost reduction strategies, proper drying of the cashew nuts, government intervention in market price stabilization, and financial support for the cashew nut marketers.

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“…There is therefore the need for an efficient marketing channel as well as a system. Lack of knowledge on the marketing of some crops and their products partly leads to the inherent poor agricultural commodity markets in Nigeria (Onyenobi et al, 2009;Adejo et al, 2011). According to Kotler (2008), market structure refers to those organisational characteristics of a market that exercise strategic control on the nature of competition and behaviour within the markets.…”

Section: Introductionmentioning

confidence: 99%

Untitled

2015

IJAPR

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This study analyzed the structure of cashew nut market and profitability of the enterprise in Oyo State of Nigeria. The specific objectives were to examine the socioeconomic characteristics of the respondents, investigate the marketing activities, analyze the cost and returns associated with cashew nut marketing, examine the structure of cashew nut market and identify challenges faced by cashew nut marketers in the study area. Respondents were selected based on multistage sampling technique. Data were collected from two hundred and forty respondents with the aid of a structured interview schedule. The data were analyzed using both descriptive and inferential statistical tools. The study showed that the average age of cashew nut marketers in the study area was 40.53years, 91.7% of the cashew nut marketers were male, average number of years spent in school was 14.07years. On the average, respondents claimed 10.28 years of cashew nut marketing experience. The result also showed that the major challenge to the enterprise is market price fluctuation. Cashew nut marketing enterprise was found to be profitable with gross margin of N 53,168.31 per ton of cashew nut transacted and benefit cost ratio (BCR) of 2.01. Market structure analysis suggests that the market does not operate in a perfectly competitive atmosphere in the study area. The study recommended that cashew nut marketers should form registered trade union through which a solution could be sought to the challenge of market price fluctuation in the study area.

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Effect of Marketing Channel on Market Performance of Ware Yam in Abia State Nigeria

Cited by 4 publications

References 0 publications

Analysis of Marketing Channel and Pricing System of Cashewnuts in the North Central of Nigeria

Analysis of Marketing Channel and Pricing System of Cashewnuts in the North Central of Nigeria

Economic analysis of poverty among cashew nut marketers in Ogbomoso north local government area of Oyo State, Nigeria

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