1994
DOI: 10.1177/001872089403600309
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Effect of Location and Procedural Explicitness on User Processing of and Compliance with Product Warnings

Abstract: Eighty subjects used a water-repellent sealer with one of four labels in an experiment to determine the effect of precaution location relative to usage instructions and the effect of procedural explicitness of precautions on the attention to and compliance with on-product warnings and instructions. Contrary to current/recommended practice, the inclusion of precautions in the directions for use substantially increased label effectiveness, as did increasing precaution explicitness. Compared with the exemplar cur… Show more

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Cited by 45 publications
(31 citation statements)
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“…Some research suggests that warnings are more effective when given "just-in-time" (i.e., within procedures) for tasks that the user is not familiar with [30]- [34]. In contrast, company policies may dictate the presentation of warnings in a separate section up front in the book.…”
Section: Stage 1: Seeing a Warningmentioning
confidence: 99%
“…Some research suggests that warnings are more effective when given "just-in-time" (i.e., within procedures) for tasks that the user is not familiar with [30]- [34]. In contrast, company policies may dictate the presentation of warnings in a separate section up front in the book.…”
Section: Stage 1: Seeing a Warningmentioning
confidence: 99%
“…Advertisements and warnings that contain technical language hold less interest and are less likely to be remembered or obeyed [3,22]. For example, people are more likely to follow the simple instruction "open a window" than the more complex instruction "use in a well-ventilated room" [20].…”
Section: Technical Jargonmentioning
confidence: 99%
“…For comprehension, researchers advise that text should be simple, non-technical, brief, and specific (e.g., [6,23,24,26,38]). For adherence, the literature recommends promoting a clear course of action (e.g., [20,38,40]). Our proposal attempts to incorporate these suggestions.…”
Section: Introductionmentioning
confidence: 99%
“…For example, warning researchers have recognized the importance of language comprehension and explicitly stating warning information (Dorris & Purswell, 1978;Frantz, 1994;Laughery & Brelsford, 1991;Laughery, Vaubel, Young, Brelsford, & Rowe, 1993). Although there has been little research on the topic, warning researchers have also stressed the importance of providing safety information at the 4th -6th-grade reading level (e.g., Laughery & Brelsford, 1991).…”
Section: Cognitive Changesmentioning
confidence: 99%