Effect of Counter-Narratives and Credibility of Sources on Emotional Response: A Study of Instagram and WhatsApp Followers

Abstract

In times of crisis, outbreaks, or pandemics, the dissemination of accurate information by the government becomes paramount. This study investigates the efficacy of governmental counter-narratives in addressing misinformation during the COVID-19 pandemic, specifically focussing on their impact on debunking various hoaxes. The study analyses the performance of the Jabar Saber Hoaks work unit, operated by the Regional Government of West Java Province, Indonesia. Through regression analysis, which encompasses multiple linear regression models and partial correlation hypothesis testing, the research surveyed 5,000 users of Instagram and WhatsApp. The findings reveal the success of the government's counternarrative initiatives in combating widespread hoax dissemination. These counternarratives significantly contributed to reinstating credibility, educating the populace, offering alternative viewpoints, sustaining interest, and demonstrating diverse messaging effectiveness. The study underscores the critical role of credible and timely counternarratives in addressing misinformation during crises. In addition, it emphasises its influence in rebuilding trust in official pandemic-related communications, promoting adherence to safety guidelines such as the 3M campaign, and mitigating vaccine hesitancy.