Effect of Consumption Values on Women’s Choice Behavior Toward Organic Foods: The Case of Organic Yogurt in Iran

Rahnama, Hassan

doi:10.1080/10454446.2017.1244790

Cited by 64 publications

(56 citation statements)

References 63 publications

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“…It is associated with the knowledge and novelty seeking new products. The results are in agreement with the study of [45,46,63,66,72,75,79]. The epistemic value is basically associated with knowledge and novelty of the products.…”

Section: Discussionsupporting

confidence: 91%

“…According to Sheth et al [41], "consumer choice is the function of multiple consumption values like functional, social, epistemic, emotional and conditional values". It explains why consumers buy or not buy specific products, why consumer chose a product over others, or why not chose and same for brand [45]. These values have different performance while choosing a product for different individuals [64].…”

Section: Theory Of Consumption Valuementioning

confidence: 99%

“…This theory is used in several studies to explain the consumption behavior, identifying consumer perception, and consumer segmentation in different product categories [65]. Recently, this theory is used to measure the consumption behavior of green and environmental sustainability products [44][45][46]66]. While some studies take some of the values from these five values and some studies explain the additional values in a green consumption context.…”

Section: Theory Of Consumption Valuementioning

confidence: 99%

“…Kilbourne & Pickett [77] argue that environment protective feeling alters consumer behavior, and consumers "go green". Rahnama [45] also explain that green consumption arises from different comfort feelings that influence consumer choice of green products over conventional products. This emotional value leads towards green consumption behavior [39,66,70,78], while several studies suggest that emotional value does not influence green consumption behavior [40,46,63,67,79].…”

Section: Emotional Valuementioning

confidence: 99%

“…Individuals vary in their consumption behavior, as consumers who use green products have different motives [42]. Moreover, many studies extended the TCV in green consumption behavior by involving different additional values, such as environmental value [43][44][45][46][47], psychological value [44], health value [45], and corporate image value [40], but researchers ignore the religious value in green consumption behavior. Recent studies suggest that religious value is an important influencer in green consumption behavior [48][49][50][51][52][53], because religion is the most important factor that shapes the values and principles of an individual [54].…”

Section: Introductionmentioning

confidence: 99%

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The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

et al. 2019

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Over the last decades, prompt economic growth and the resulting overconsumption has deteriorated the environment in an accelerated way. This environmental deterioration has prompted academicians and practitioners to study ecological consumption behavior. E-waste and energy consumption play a major part in this environmental deterioration, which makes consumer conscious regarding their consumption pattern. In this regard, the emergence of green Information Technology (IT) enables individuals to become involved in environmental protection and sustainability programs to reduce the negative impact of IT products on the environment. This study aims to investigate individual intentions to adopt green IT products in Pakistan by the theoretical foundation of the theory of consumption values (functional value, social value, epistemic value, emotional value, and conditional value). Whereas, an additional value, i.e., the religious value, is included in the model, due to its significant impact in green consumption behavior of individuals. Cross-sectional data is used to obtain a total of 536 valid questionnaires to test the hypothesis. The Partial Least Square Modeling approach is used to test the proposed model (variance-based SEM). The results infer that functional value, social value, epistemic value, emotional value, conditional value, and religious value have significant positive impact on the consumer intention to adopt green IT products. The reasons for the results and implications for the practitioners are discussed. Furthermore, directions for future research have also been suggested.

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Section: Discussionsupporting

confidence: 91%

Section: Theory Of Consumption Valuementioning

confidence: 99%

Section: Theory Of Consumption Valuementioning

confidence: 99%

Section: Emotional Valuementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

et al. 2019

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Factors affecting consumer purchases of natural foods: Prioritizing health consciousness and environmental sustainability

Pahari,

Chakraborty,

Polisetty

et al. 2024

Bus Strat Env

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To date, there are still limited studies that have devoted their attention to the customers' demand for natural food products. Notwithstanding, to the best of the authors' knowledge, there are no articles that integrate the theory of consumption values with the stimuli‐organism‐behavior‐consequence framework, to explore the intricate connections between consumption values, purchase intentions, and actual buying behaviors of natural food products. Primary data were gathered from 793 survey respondents, and a covariance‐based structural equations modeling approach was used to evaluate the robustness of the proposed model. The findings indicate that the various benefits of natural food products have a significant impact on how consumers perceive and approach these products. The results also suggest that consumer behaviors are greatly influenced by their environmental concerns and health considerations. Furthermore, they underline the significance of the consumers' incomes and education levels on the causal paths between attitudes, intentions to purchase, and actual purchase behaviors. This contribution advances a novel theoretical model that is empirically tested, as well as reasonable implications for industry practitioners.

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The role of environmental concern in purchasing decision on organic food and the link to greenwashing

Leblebici Kocer,

Senturk Ulucak,

Delice Akca

2023

Environ Dev Sustain

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Effect of Consumption Values on Women’s Choice Behavior Toward Organic Foods: The Case of Organic Yogurt in Iran

Cited by 64 publications

References 63 publications

The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

The Intention to Adopt Green IT Products in Pakistan: Driven by the Modified Theory of Consumption Values

Factors affecting consumer purchases of natural foods: Prioritizing health consciousness and environmental sustainability

The role of environmental concern in purchasing decision on organic food and the link to greenwashing

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