Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur

Abstract

Brand Loyalty is the only tool for any company to survive in a severe competition. Brand helps in creating relationship between consumer and producer. In this research we study and investigated the effect of service quality, perceived quality, perceived value, brand trust and customer satisfaction on brand loyalty. The service quality, perceived quality and value were determined to be input variables; brand trust and customer satisfaction were determined to be intervening variables; and brand loyalty was determined to be the output variable. Conceptual model was designed to explain the factors on brand loyalty. Our study based on a self-administered survey that was conducted in Bahawalpur setting. Data were collected from the randomly selected 150 Hewlett Packard product consumers. Our study results provide a better understanding about brand loyalty among customers for companies to analyse and part played by each element in the progress of brand loyalty. Moreover it highlights the crucial role played by affective elements.

Could Satisfaction on the Airline’s Service Quality (Airqual) Make Lion Air’s Customers Trust and Become Loyal to the Airline Company?

“…In order to build trust and retain customers, PT Lion Mentari Airlines should maintain its competitive advantage over the competitors. The existence of the loyalty to the brand is possible when customers feel that the product has the right characteristics according to the quality and price of the product (Ahmed & Rizwan, 2014).…”

Investigating the Effectiveness of Branding on Customer Loyalty in Some Selected Hotels in Accra, Ghana

“…In other words, commitment leads to behavioural aspect of loyalty. In support of this notion, Ahmed and Rizwan (2014) found a significant path from resistance to change commitment to loyalty.…”

“…This definition has, however, been criticized as being too focused on the visual attributes of a product, such as its symbol, as the things that differentiate one seller from another (Mehdzi, Modjgan, & Masoud, 2013). A brand is again defined as the set of attributes that the consumer buys to provide satisfaction; these attributes being real or illusory; rational or emotional and tangible or intangible (Ahmed & Rizwan 2014). This is the reason why brands such as Rolex stand out.…”

The Impact of Chocolate Brand Image, Satisfaction, and Value on Brand Loyalty // Uticaj Imidža Brenda Čokolade, Zadovoljstva I Vrijednosti Na Lojalnost Brenda

“…If consumers have strong aspirations towards the brand, he will continue to buy that brand regardless of everything, and if there is not such a strong aspiration, they will buy other products and the loyalty of a particular brand will be weaker with these consumers. Companies and traders should investigate the factors that infl uence the creation of really loyal consumers who buy a particular brand regardless of all competition attacks and why some consumers do not buy other products, although they are available at lower prices (Zohaib, 2014). Manufacturers off er many products to customers but only a few of these products become brands that have loyal customers.…”

“…Loyalty can be defi ned as a mandatory re-purchase of a particular product in the future (Oliver, 1999). Customer loyalty can be measured by positive attitudes towards products, by the satisfaction with the brand, by trust in it, and by the retention of the brand purchase regardless of the change in its price (Zohaib, 2014). Th is loyalty will remain unchanged if that brand is available to the consumer (Rizwan, et al, 2013).…”