Effect of Brand Engagement and Loyalty Programmes on Japanese Fashion Companies’ Financial Performance

Miao, Miao; Go, I; Cui, Le; Ikeda, Kayo; Numata, Hideho

doi:10.15444/gmc2023.01.02.06

Global Fashion Management Conference

2023

DOI: 10.15444/gmc2023.01.02.06

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Effect of Brand Engagement and Loyalty Programmes on Japanese Fashion Companies’ Financial Performance

Miao Miao¹,

I Go²,

Le Cui³

et al.

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Effect of Brand Engagement and Loyalty Programmes on Japanese Fashion Companies’ Financial Performance

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