Effect of Beauty Industry’s Blockchain Technology Characteristics on Acceptance Intention Based on Technology Acceptance Model
Nurim Kim,
Yong-Mi Jin
Abstract:Applications for blockchain technology span various industries beyond cryptocurrency, which is a popular topic in recent times due to high-profile events. Blockchain technology has several inherent characteristics such as variety, security, trustworthiness and decentralization. Due to such characteristics beauty industry is also embracing blockchain technology to conduct safer transactions, boost consumer confidence and more. However not enough research has been done on consumer’s intention to accept blockchai… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.