“…A review of the relevant literature reveals that various approaches and models are preferred for measuring service quality. Researchers have been known to employ different models to measure service quality, including Grönroos's service quality model (Grönross, 1984;Kitapçı, Yıldırım, & Çömlek, 2011;Kozak & Aydın, 2018), the Kano model (Kano, 1984;Berger et al, 1993;Matzler et al, 1996;Matzler & Hinterhuber, 1998;Pawitra & Tan, 2003;Yun & Ree, 2006;Gregory & Parsa, 2013), the Servqual model (Parasuraman, Zeithaml, & Berry, 1988;Babakus & Mangold, 1992;Asubonteng et al, 1996;Lam, 1997;Atılgan et al, 2003;Eleren & Kılıç, 2007), and the Servperf model (Cronin & Taylor, 1994, pp. 131;Durvasula, 1999;Jain & Gupta, 2004;Öztürk & Kenzhebayeva, 2013).…”