Polymer interfaces control many properties such wetting, adsorption, adhesion, friction, and mechanical properties, and understanding interfacial interactions has remained of central importance for years. In this chapter, we discuss the measurements of interfacial interactions (van der Waals and ”polar” acid–base) by measuring shifts in hydrogen bonding peaks using interface‐sensitive sum frequency generation spectroscopy (SFG). We discuss examples that demonstrate the strength of the interfacial interactions (evaluated using spectroscopic shifts) and how it influences polymer adsorption from solutions, segregation from polymer blends, and durability and adhesion strength of coatings and adhesives. A comprehensive understanding of this connection between molecular‐level interactions and macroscopic observables would benefit the design of polymers for targeted applications.