Efektivitas website perguruan tinggi negeri sebagai penyedia informasi bagi mahasiswa

Abstract

This study aims to describe the practice of public relations communication on the website of state universities. It explores the opinions of state university students on the website of their respective university. Evaluating websites based on student opinion is consired beneficial because the students are users who frequently access the website for administrative and academic purposes. The method used in this study was a survey with 360 respondents from four state universities in Malang. From the data findings, it can be concluded that in general, the websites of the four university have been rated effective by students based on several dimensions of website quality, such as transparency, interactivity, accessibility, useful information, web maturity, usability, openness, and positivity. However, the positivity dimension needs to be amended further because three out of four state university websites are only considered to be quite effective.

Strategi Tim Visual Indozone.Id Dalam Perancangan Infografik Di Media Sosial Instagram

“…Sehingga hadirnya media baru (new media). (Ride, 2006) Dengan adanya media baru,kita sebagai pengguna smartphone dapat dengan mudah mendapatkan berita atau informasi dengan cepat dan gampang (Kriyantono, 2020). Hanya saja dibalik kemudahan tersebut perkembangan teknologi yang berkembang dengan pesat menjadikan suatu tantangan untuk berbagai media khususnya media baru untuk memberikan informasi bagi masyarakat, Media baru di zaman sekarang sangat berpengaruh terhadap keberlangsungan hidup sosial dan komunikasi yang menjadi sumber pengetahuan dan informasi, karena kebutuhan informasi yang sangat cepat membuat perubahan besar berkat hadirnya jaringan internet (Susilo & Sugihartati, 2020).…”

Enhancement Strategy of Prospective Students’s Interest in Zakat and Waqf Management Program

“…Marketing through social media is now a trend or known as Social Media Marketing (Helianthusonfri, 2019). Social media is currently categorized into several platforms according to the type of content and its use (Prajarini, 2020) Other relevant research is related to the use of website media to increase the interest of prospective students, including a study entitled "The effectiveness of state university websites as information providers for students" which states that the website has indeed proven effective in efforts to convey information (Kriyantono, 2020) . In a study entitled "The Role of Social Media in Supporting the Performance and Popularity of Higher Education Institutions" where it is proven that the website has an effect on the performance and popularity of higher education institutions (Hafidhah et al, 2020).…”

Penguatan Kapasitas Tata Kelola Keuangan dan Komunikasi pada Pelaksanaan Program Badan Usaha Milik Desa di Desa Gendro Pasuruan

“…Lebih lanjut, berdasarkan Undang-undang Nomor 14 Tahun 2008 tentang Keterbukaan Informasi Publik, disebutkan bahwa fungsi penyediaan informasi publik menjadi syarat penting pelaksanaan demokrasi. Dalam konteks lembaga pemerintah, misalnya, tata kelola komunikasi sebagai bagian dari fungsi pelayanan publik dan tata kelola komunikasi ini menjadi tugas bagian Humas (Kriyantono, 2015(Kriyantono, , 2019a(Kriyantono, , 2019b(Kriyantono, , 2020a. Dalam level desa, mengacu pada Kriyantono (2016), ketiadaan humas pemerintah menuntut fungsi ini dapat dijalankan oleh seluruh aparatur pemerintahan desa, karena setiap individu adalah Humas bagi lembaga.…”