Dimentur 2020
DOI: 10.47557/pimc7952
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Efectividad de la comunicación en las pequeñas y medianas empresas del sector turístico en un entorno altamente competitivo

José Guadalupe Magdaleno Elizondo1,
Ismael Rodríguez Herrera2,
Diana Elizabeth Hernández-Ochoa3

Abstract: La situación económica global vuelve cada vez más difícil la tarea de mantener competitivas a las pequeñas y medianas empresas (Pymes). El objetivo de este artículo es determinar la re

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