Educational Tourism’s Product Strategy at Batur Global Geopark, Kintamani - Bali

Abstract

Educational tourism is one of tourism type from the form of alternative tourism that has been developed between the conventional tourism era and modern tourism era. Generally, alternative tourism tends to develop according to sustainability principals. The packaging of tourism destination potential, Batur Global Geopark into educational tourism is a fundamental step of tourism product’s diversification in Bali. Therefore, the tourism potential in Batur-caldera Bali is supporting to be developed or packaged as an educational tourism, which is in accordance with Global Geopark Network (GGN) objectives. This study combines the quantitative and qualitative methodologies (multi-method), which are presented in the form of descriptions. The information will be analysed to determine the strengths, weaknesses, opportunities and threats (SWOT). It formulated appropriate educational tourism product strategies by the elements; attraction, accessibilities, amenities, a supporting organisation (ancillary), activity, available package and community involvement. Furthermore, this study will also identify the factors of strengths, weaknesses, opportunities, and challenges of educational tourism product development in the tourist area of Batur Global Geopark.

Current Issues of Backpacking Tourism Development: Profile and Characteristics of “Sharecost” and “Opentrip” Tourist

“…However, based on Stendhal's Memoires d'un Touriste, it appears that the word "tourist" has been introduced and used by French peoples since 1838 in referring to people who visit England to refer to the practices of the English people. But the word was then more commonly associated with traveling for pleasure after a book, which coincided with the beginnings of the 'modern tourist industry' [12,13,14,15,1]. Whereas Leiper [12,13,14,15,1] noted the development of the definition of tourism and tourists since the 1930's, where tourists in a practical scope according to the League of Nation Statistical Committee (1937) were those who visited a country outside their residence and stayed at least 24 hours with various purposes to enjoy free time and doing business.…”

“…In this element, there are two main phases namely pre-trip characterized by the presence of stimulation and introduction to motivation and continuing to planning and organizing. And the post-trip where tourists have returned to their original place with experience brought and began to adjust again to their normal life [13,14,15].…”

The Development of Creative Industry Strategies as a Tourist Attraction in Banten Province, Indonesia

“…As mentioned earlier that motivation is a tourist driving factor and pulling factors are factors that influence when, where, and how a tourist travels. The choice of this destination is strongly influenced by the driving factors and attracting factors ( [4,5]).…”

A Time Series Analysis of Airline Pricing Behavior Case Study Jakarta (CGK) - Denpasar (DPS) Market

“…This strategy is also influenced by consumer behavior that is always changing, especially routes that are generally tourist routes. As one part of tourism products [29,30,31,15,32], air transportation is one element that is often used by tourists [33]. While the reservation method that is generally used is online media which is felt more effective and efficient [34].…”