Educational Services for Intellectual Capital Growth or Transmission of Culture for Transfer of Knowledge—Consumer Satisfaction at St. Petersburg Universities

Abstract

Higher education has complex roles in society, the economy, and politics; it helps to transmit culture, transfer knowledge, and develop the personality of citizens. This diversity of roles is confronted with the limited resources that are related to the sources of financing, that is, students and their families, the national government, and local authorities, among others. The discussions related to the role of universities concern the economy of knowledge and the digital tools influencing education. The specific case of St. Petersburg universities simultaneously represents the impact of the deep socio-political transition from Soviet society to the liberal principles of a market economy, including the perception of higher education institutions as service sector companies. The services allowed by universities include research and training; however, from the consumer point of view, universities should create specific value: the increase of the intellectual components of human capital. These complex functions are interconnected. During 2017–2018, a survey in St. Petersburg was organised to ascertain the opinion of students, professors, and employers on the quality of education. The results of the survey demonstrate the impact of the exaggerated implementation of the liberal principles on education, both positive and negative. The positive effect is the renewing of content and innovative training techniques due to competition among universities. The negative impacts include the preference for popular disciplines and the opportunistic behavior of students that lose their passion for acquiring knowledge and choose instead the passive attitude of consumers of a competitive service. They are less interested in the sphere of their studies, in searching for a job, in the interaction with other social and economic actors, and even in the research and education options presented by the universities.

Moving Online Due To Pandemic 2020

“…Worldwide online distance learning proved the idea that education is the most advanced spiritual sphere (Bylieva et al, 2018). By 2020, there was a developed system of massive online open courses (Baranova et al, 2019;Evseeva et al, 2020), e-learning was used in universities around the world (Bylieva et al, 2019;Lan & Hew, 2020;Pokrovskaia et al, 2019), there were Internet portals specializing in school education, tools like Google class, Yandex textbook, electronic diaries, etc. have been developed.…”

Regional Identity As A Constituent Element Of Upbringing At Medical Schools

“…Successfulness in higher education which ultimately means fitting into the labour market depends on student values and attitudes to education and its quality as a key indicator of an individual satisfaction (Razinkina et al, 2018). However, "intellectual capital is usually seen from the point of view of the quantification and transformation of human and intellectual performance into a numerical form" and, according to some researchers, can be calculated as an indicator of professional efficiency (Pokrovskaia et al, 2019). Therefore, the professional competence of a doctor comprises not only medical training itself and universal cultural patterns, but also the sociopsychological aspects of their personality, their values, built on the basis of the cultural and historical heritage of the country as a whole and the region in particular.…”

The evaluation of university’s impact on «human resource potential» of alumni

“…These complex functions are interconnected». The article justifies how educational services may push the intellectual capital growth and provide the transfer of Knowledge by transmission of culture during the process of university education [10].…”