Education's Entrepreneurs

Halliburton, David

doi:10.1080/00091383.1978.10569532

Change: The Magazine of Higher Learning

1978

DOI: 10.1080/00091383.1978.10569532

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Education's Entrepreneurs

David Halliburton¹

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1982

1986

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“…Since 1973 the "student as consumer" has received a great deal of attention and support from various segments in our society (Halliburton, 1978;Moye, 1977;Packer, 1978;Swagler, 1978;Stark & Griffith, 1979). This terminology portrays a student engaging in an exchange process with an educational institution.…”

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Education Students as Consumers: Choice of a University Education

Pain¹

1986

CJHE

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This study examined the university student-institutional relationship within a consumer behavior framework, which portrays the student as a consumer of the educational services offered by a university. The research examined some of the characteristics of full-time university students registered in the College of Education, University of Saskatchewan, and selected aspects of the decision process employed by these students when they made the decision to attend university for the academic year under study. Students did search for information, with the amount of search declining from first through fourth year. University students were the most used source of information. The most used evaluative criteria were the college program and previous investment in the program. No students felt that someone else had made the decision for them and approximately 68% were satisfied, at the end of the academic year, with their decision to attend.

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Education Students as Consumers: Choice of a University Education

Pain¹

1986

CJHE

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Both Sides of the Management Consulting Coin

Young

1982

Community College Review

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IntroductionEach year many dollars are spent by educational institutions, agencies, and organizations for outside assistance regarding problems or troublesome circumstances. Yet, the literature tells us little about procedures of selecting and using private consultant services. Community colleges and state agencies have been among the most extensive consumers of consulting services. The sophistication in seeking assistance and in using it effectively ranges over a wide spectrum.Partly because of the private nature of the client/consultant relationship and the competitive situation among management consulting firms, there is a paucity of information on the subject. This article can help fill that void and assist those who need consultant services.

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Education's Entrepreneurs

Cited by 2 publications

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Education Students as Consumers: Choice of a University Education

Education Students as Consumers: Choice of a University Education

Both Sides of the Management Consulting Coin

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