“…Other approaches to self-avatar relationships include conceptualizations of embodiment (Costa et al, 2013;Peck & Gonzalez-Franco, 2021;Van Looy et al, 2012), self-presence (Biocca, 1997; K. M. Lee, 2004;Ratan, 2012), avatar-self relevance (Ratan & Dawson, 2016), self congruity (Suh et al, 2011), player-avatar relationships (Banks, 2015;Banks & Bowman, 2016), and the user-avatar bond (Stavropoulos et al, 2022). Despite the conceptual differences between these approaches, they overlap significantly and align consistently with certain operational facets of avatar use.…”