Editorial: A tribute to Dr Todd Morgan’s research on the marketing/entrepreneurship interface

Abstract

The authors would like to acknowledge the helpful comments from Dr Wesley Friske (of Missouri State University, USA) for his insights about Dr Morgan's work on the MEI. These points were infused into this editorial. In addition, the authors appreciate the constructive feedback from an anonymous editorial board member of the Journal of Research in Marketing and Entrepreneurship (who served as a referee). Such insights were used to improve the narrative of this study.