“…Fillmore's (1977) linguistically based theory of framing was developed shortly after and focused on how words can activate or evoke a semantic frame. Since that time, frame analysis has become interdisciplinary and been applied widely in social movement and media studies research (Boykoff, 2006;Entman, 1993;Gamson & Meyer, 1996;Sivek, 2008;Snow & Benford, 1988, 1992. Scholars such as Altheide (1996Altheide ( , 1997 have studied how the framing process is related to communication format (organization, timing, and style of a program), themes (parts of the storytelling process that are recognizable to an audience), discourse (a way of discussing an issue), and frames (a boundary for discussing an issue or event).…”