“…Lundgren, 1982;Lane, 1994;Shaw & Williams, 1994;Hall & Page, 2014;Müller, 2016;Hedlund & Lundholm, 2015). Yet, it appears that the rural tourism literature with its plethora of case studies has predominantly focused on understanding and theorising tourism at either end of the rurality spectrum: destinations close to the urban fringe (Weaver & Lawton, 2001;Weaver, 2005;Koster, Lemelin, & Agnew, 2010; see Sznajder, 2017) or more remote and exotic destinations located on or beyond the outer edges of populated peripheries (Keller, 1987;Lemelin, Dawson, Stewart, Maher,& Lueck, 2010;Müller, 2011a;Nepal, 2005;Schmallegger, Carson, & Tremblay, 2010). In contrast, tourism in the BBBs has remained comparatively neglected and under-researched (Ramsey & Malcolm, 2017).…”