“…The International Ecotourism Society (TIES, 2015) defines ecotourism as “responsible travel to natural areas that conserves the environment, sustains the well‐being of the local people, and involves interpretation and education.” Although definitions have proliferated since Ceballos‐Lascurain (1996), a universal criterion is the potential for making a positive contribution to conservation of the natural environment (Buckley, 2009). Ecotourism aims to generate this positive impact through raising environmental awareness, enhancing financial, political and social support for protecting wildlife populations and habitats, and providing alternatives to more land‐intensive practices and extractive industries (Stronza & Durham, 2008; Stronza, Hunt, & Fitzgerald, 2019; Wardle, Buckley, Shakeela, & Castley, 2018). Ecotourism also strives to generate economic benefits for local communities consistent with local cultural and social needs, including support to strengthen local institutions responsible for on‐the‐ground conservation management (Fennell 2008, Fennell, 2020; D'Souza et al, 2019).…”