Ecosia.org: The Business Case of a Green Search Engine

Schmidt, Nils-Holger; Ruch, Thierry Jean; Decker, Jasmin; Kolbe, Lutz M.

doi:10.1007/978-3-642-27488-6_13

Cited by 3 publications

(12 citation statements)

References 18 publications

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“…Likewise, large forests can even create clouds that in turn reflect sunlight and cool our planet, thus helping to mitigate the effects of global warming. Biodiversity is also increased by the forests created with the trees, as they produce diverse, sustainable wildlife systems for plants and animals to live in [18,19].…”

Section: The Search Engine Ecosystemmentioning

confidence: 99%

“…The remaining 20% is used to pay for necessary costs such as salaries, servers, domains, or marketing. According to the research of Schmidt et al [18], the CEO (Chief Executive Officer) of the company has a salary lower than 1000 €. According to the latest company data of July 2017, Ecosia has already planted 11.5 million trees and has an average of 202,323 daily active users that perform an average of 500,000 searches per day.…”

Section: The Search Engine Ecosystemmentioning

confidence: 99%

“…These are the reasons that the Ecosia search engine gives as the basis for its business model of planting trees [18,20].…”

Section: The Search Engine Ecosystemmentioning

confidence: 99%

“…In Table 3 an overview of the company can be seen: Ecosia has set a very clear goal, which is to achieve one billion planted trees by the year 2020. According to the research on Ecosia org in 2010, Ecosia manages to maintain its financial structure and costs because it does not have its own search engine and therefore has no hardware to maintain; the company considers its search engine as a personal contribution to the environment and society, instead of a project for investment based on profitability, and marketing is carried out to increase the social awareness of search engine users [15,18].…”

Section: The Search Engine Ecosystemmentioning

confidence: 99%

“…Table 2 shows the search engines in terms of their relevance according to the work of Schmidt et al [18]. Ecosia is a Green Search Engine that donates at least 80% of its advertising benefits to WWF (Word Wide Fund for nature) programs for reforestation.…”

Section: The Search Engine Ecosystemmentioning

confidence: 99%

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The Effect of Internet Searches on Afforestation: The Case of a Green Search Engine

Palos-Sánchez

Saura

2018

Forests

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Abstract:Ecosia is an Internet search engine that plants trees with the income obtained from advertising. This study explored the factors that affect the adoption of Ecosia.org from the perspective of technology adoption and trust. This was done by using the Unified Theory of Acceptance and Use of Technology (UTAUT2) and then analyzing the results with PLS-SEM (Partial Least Squares-Structural Equation Modeling). Subsequently, a survey was conducted with a structured questionnaire on search engines, which yielded the following results: (1) the idea of a company helping to mitigate the effects of climate change by planting trees is well received by Internet users. However, few people accept the idea of changing their habits from using traditional search engines; (2) Ecosia is a search engine believed to have higher compatibility rates, and needing less hardware resources, and (3) ecological marketing is an appropriate and future strategy that can increase the intention to use a technological product. Based on the results obtained, this study shows that a search engine or other service provided by the Internet, which can be audited (visits, searches, files, etc.), can also contribute to curb the effects of deforestation and climate change. In addition, companies, and especially technological start-ups, are advised to take into account that users feel better using these tools. Finally, this study urges foundations and non-governmental organizations to fight against the effects of deforestation by supporting these initiatives. The study also urges companies to support technological services, and follow the behavior of Ecosia.org in order to positively influence user satisfaction by using ecological marketing strategies.

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Section: The Search Engine Ecosystemmentioning

confidence: 99%

Section: The Search Engine Ecosystemmentioning

confidence: 99%

“…These are the reasons that the Ecosia search engine gives as the basis for its business model of planting trees [18,20].…”

Section: The Search Engine Ecosystemmentioning

confidence: 99%

Section: The Search Engine Ecosystemmentioning

confidence: 99%

Section: The Search Engine Ecosystemmentioning

confidence: 99%

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The Effect of Internet Searches on Afforestation: The Case of a Green Search Engine

Palos-Sánchez

Saura

2018

Forests

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Approaching Green BPM characterisation

González

Calero

Parra

et al. 2018

J Software Evolu Process

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Sustainable development is a type of development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Sustainability has recently become more and more important for businesses. This has led to what is known as Green BPM (Green business process management), in which sustainability is considered to be a business objective. The objective of this work was to carry out a systematic literature review in order to evaluate how the subject of Green BPM has evolved and how the term “Green BPM” has been conceptualised so as to propose a new definition compiled from those previously formulated; identify the impact of the incorporation of Green aspects into the BPM life cycle stages; and discover the impact of Green BPM research efforts by means of the PDCA (plan‐do‐check‐act) model, thus identifying (1) the goals that have been proposed when Green initiatives are carried out in BPM, (2) the context in which this has been applied, and (3) the performance indicators considered. Finally, we propose a new characteristic, Process Greenability, together with its subcharacteristics, in addition to identifying the relationship between these subcharacteristics and the indicators identified to make them measurable.

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Transformando la formación de ingenieros emprendedores

Garza¹

2021

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Este libro brinda al lector una visión amplia de la educación emprendedora en la formación de ingenieros, ofreciendo una perspectiva sobre los desafíos que se han identificado en la evolución de la investigación en el tema. El análisis de un marco teórico integrador, el impacto del emprendimiento en la formación de perfiles ingenieriles en la actualidad, así como, el impacto de la educación emprendedora en la innovación. Finalmente se propone un modelo de diseño instruccional adoptando los elementos analizados, buscando redefinir y transformar la educación emprendedora para estudiantes de ingeniería mediante la aplicación de metodologías activas, como el pensamiento de diseño.

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Ecosia.org: The Business Case of a Green Search Engine

Cited by 3 publications

References 18 publications

The Effect of Internet Searches on Afforestation: The Case of a Green Search Engine

The Effect of Internet Searches on Afforestation: The Case of a Green Search Engine

Approaching Green BPM characterisation

Transformando la formación de ingenieros emprendedores

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