Despite being the only link between reduced and oxidized nitrogen, the impact of environmental factors on nitrification, temperature and particles, in particular, remains unclear for coastal zones. By using the 15NH4+‐labeling technique, we determined nitrification rates in bulk (NTRB) and free‐living (NTRF, after removing particles >3 μm) for water samples with varying particle concentrations (as sampled at different tidal stages) during autumn, winter, and summer in a eutrophic coastal bay in southern China. The highest NTRB occurred in autumn, when particle concentrations were highest. In general, particle‐associated nitrification rates (NTRP, >3 μm) were higher than NTRF and increased with particle abundance. Regardless of seasonally distinctive temperature and particle concentrations, nitrification exhibited consistent temperature dependence in all cases (including bulk, particle‐associated, and free‐living) with a Q10 value of ~2.2. Meanwhile, the optimum temperature for NTRP was ~29°C, 5°C higher than that for NTRF although the causes for such a difference remained unclear. Strong temperature dependence and particle association suggest that nitrification is sensitive to temperature change (seasonality and global warming) and to ocean dynamics (wave and tide). Our results can potentially be applied to biogeochemical models of the nitrogen cycle for future predictions.