Economics of Small-scale Sheep Marketing in Gombe Metropolitan Livestock Markets Gombe State, Nigeria

Saleh, Abdullahi; Adamu, Yau; Alkali, H. A.; K, Hamidu; Shuaib, Ya'u

doi:10.17977/um002v10i12018p103

Cited by 3 publications

(5 citation statements)

References 7 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Based on the data above, it can be concluded that the farmer's share received by Sentra Ternak Dompet Dhuafa in Deli Serdang Regency is high because all marketing channels obtain a farmer's share value above> 50%. This is in accordance with the [12] which states that farmer's share is said to be efficient if the value is < 50%, and inefficient if it is > 50%. The value of farmer's share is influenced by the length of the marketing channel and the amount of selling price to consumers.…”

Section: Advantages Of Marketing Institutionssupporting

confidence: 87%

Marketing Analysis of Dompet Dhuafa Livestock Center Sheep in Deli Serdang District

Syafina,

Siregar,

Tafsin

et al. 2024

jpi

View full text Add to dashboard Cite

The demand for sheep increases every year due to the community's need for sheep for daily consumption as well as for the celebration of Muslim religious holidays.This study aims to determine the form of marketing channels, marketing margins, marketing agency profits, farmer's share, and marketing efficiency of Dompet Dhuafa Livestock Center sheep in Deli Serdang Regency.The research method used was observation through direct interviews with respondents assisted by filling out questionnaires. Sampling was conducted using snowball sampling technique. The research sample was all marketing institutions involved in the marketing of Dompet Dhuafa Livestock Center sheep in Deli Serdang Regency. The results showed that the smallest sheep marketing margin was in channel 1 at Rp. 7000/head and the largest in channel 3 at Rp. 156,450/head. Farmer's share received by Dompet Dhuafa Livestock Center in Deli Serdang Regency was highest in channel 1 at 99.60% (rams) and lowest in marketing channel 3 at 87.84% (ewes). The most efficient sheep marketing channel is in channel 1 with a value of 0.39% (rams) and channel 3 is an inefficient channel with a value of 1.75% (ewes). Marketing channel 1 is considered the most efficient at 0.39% (rams) and 0.61% (ewes) and has the lowest margin value of Rp. 7,000/head of livestock and has the highest farmer's share value of 99.60% (rams) and 99.38% (ewes) which means marketing channel 1 has the best level of efficiency with the lowest margin value and the highest farmer's share value. In conlusion that marketing is more efficient when Dompet Dhuafa directly sell sheep to consumers and sales value of rams is higher than ewes

show abstract

Section: Advantages Of Marketing Institutionssupporting

confidence: 87%

Marketing Analysis of Dompet Dhuafa Livestock Center Sheep in Deli Serdang District

Syafina,

Siregar,

Tafsin

et al. 2024

jpi

View full text Add to dashboard Cite

show abstract

“…In most African countries such as Benin, animals are often sold live in livestock markets through different marketing channels involving multiple actors at different levels (Kocho et al 2011;Abdullahi et al 2018). In this study, four marketing channels were identified in the beef cattle markets selected.…”

Section: Discussionmentioning

confidence: 99%

“…These channels include market participants such as beef cattle farmers, collectors, wholesalers, retailers (slaughterhouse/butcheries). In the beef cattle markets in the area studied, animals are generally traded by "eye-ball" pricing on a per-head basis, and agreements between seller and buyer are reached after negotiations sometimes involving commissioners (brokers) (Kocho et al 2011;Pratama and Supranianondo 2017;Abdullahi et al 2018). Animal prices are higher in the MBA markets than in the MT markets (Onibon 2004).…”

Section: Discussionmentioning

confidence: 99%

“…The prices are fixed by "eye-ball" pricing on a per-head basis and agreements between seller and buyer. This negotiation pricing system is common to many beef cattle markets in African countries (Kocho et al 2011;Pratama and Supranianondo 2017;Abdullahi et al 2018). Marketing margins and costs were calculated per head of live animal (Adefemi 2014;Pratama and Supranianondo 2017;Sikamwaya and Guiyu 2020;Lusk et al 2021;Yusuf et al 2021).…”

Section: Sampling and Data Collectionmentioning

confidence: 99%

See 1 more Smart Citation

Marketing efficiency analysis of beef cattle markets: A case study from the Republic of Benin

Akouegnonhou

Demirbaş

Adanacıoğlu

2023

Mediterranean Agricultural Sciences

View full text Add to dashboard Cite

This research aimed to assess the efficiency of beef cattle markets in the Republic of Benin. Primary data were collected from face-to-face surveys of a random sample of 600 respondents consisting of 300 beef cattle farmers and 300 beef cattle traders participating in self-managed beef cattle markets (MBA) and traditional beef cattle markets (MT). Different marketing channels were identified in the selected beef cattle markets: Channel I, Farmer-Slaughterhouse/Butchery; Channel II, Farmer-Collector-Wholesaler-Slaughterhouse/Butchery; Channel III, Farmer-Collector-Slaughterhouse/Butchery; and Channel IV, Farmer-Wholesaler- Slaughterhouse/Butchery. Channel I appears to be the most efficient in both markets with a marketing efficiency of 2.57 in MBA markets and 1.23 in MT markets. The average marketing efficiencies are 1.25 and 0.97 in MBA and MT markets, respectively. The marketing efficiency analysis showed that MBA markets are more efficient than MT markets. To increase the marketing efficiency of farmers, MT markets should be converted into MBA markets. Facilitating transportation and access to market information are critical factors for increasing farmers' marketing efficiency.

show abstract

“…Marketing efficiency is the ratio between marketing costs and selling prices to consumers. Quantifies the value of marketing channel efficiency as follows Eps= TB X100% TNP Information: Eps : Marketing efficiency (%) TB : Total marketing costs (Rp) TNP: Total product value (Rp) Decision rule: Eps > 50% = Inefficient Eps < 50 % = Efficient 2.5 Marketing margin [3,4] marketing margin as the difference between the price that final consumers pay and the price that farmers and producers receive. The marketing margin encompasses both marketing costs and marketing profits within the context of marketing expenses.…”

Section: Marketing Efficiencymentioning

confidence: 99%

The Study Examines the Marketing Strategies of Goat and Sheep Farming Businesses in CV. Fajar Randu

K A Usman,

F Hasan,

S Mulatsih

2024

jpi

View full text Add to dashboard Cite

The livestock sector has a very broad and systematic scope. Within the livestock business, the marketing function plays a crucial role. Marketing is based on the basic marketing code and is designed to emulate or function as part of a marketing system. Goat and sheep farming businesses are in great demand, both for daily needs and for religious celebrations. CV Fajar Randu's goat and sheep farming business is a farm that provides goat and sheep buying and selling, aqiqah, and qurban services.The types of goats and sheep raised here are local kacang goats and sheep, with varying prices offered. This research aims to identify the marketing and financial channels of CV Fajar Randu. The research was carried out in August-April 2023. The methods used in collecting data were interviews, observation, and questionnaires, while determining the research sample used a purposive sampling technique. The research results show that there are two marketing channels that occur, namely level I channels and level II channels and the marketing functions carried out by CV Fajar Randu are the exchange function and the physical supply function. Level I marketing channels have the smallest marketing margin, the largest farmer's share, and the most efficient marketing channel. The SWOT analysis results indicate that CV Fajar Randu is in quadrant I. The research results also show that the environmental conditions of CV Fajar Randu are good. According to the research findings, the CV Fajar Randu farm can employ SO as an alternative strategy. In conclusion Level I marketing channels is the most efficient ones

show abstract

Economics of Small-scale Sheep Marketing in Gombe Metropolitan Livestock Markets Gombe State, Nigeria

Cited by 3 publications

References 7 publications

Marketing Analysis of Dompet Dhuafa Livestock Center Sheep in Deli Serdang District

Marketing Analysis of Dompet Dhuafa Livestock Center Sheep in Deli Serdang District

Marketing efficiency analysis of beef cattle markets: A case study from the Republic of Benin

The Study Examines the Marketing Strategies of Goat and Sheep Farming Businesses in CV. Fajar Randu

Contact Info

Product

Resources

About