Economics

Ganev, Georgy

doi:10.2307/j.ctvw04gdx.17

Cited by 2 publications

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“…Thebalancedscorecardapproachwasusedinadatawarehouseprojectimplementationtomake surethedatawarehouseenvironmentwasefficient,stable,provideduserswithareasonablequery runtime,addedbusinessvalue,enabledcostavoidanceandlastlyprovidebusinessexecutivesquality informationtosupportacompany'sstrategicbusinessdecision-makingattherighttime (Rahman, 2013). Ganev(2018)proposesabenchmarkingtooltomeasuredigitalmarketingperformanceand improvecompetitiveness. Tancharoenwong(2018)…”

Section: Literature Reviewmentioning

confidence: 99%

Measuring Digital Marketing Performance

Fatin

Rahman

2020

International Journal of Applied Management Theory and Research

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Ever since its inception in the early 1990s, digital marketing has received significant attention as marketing strategies in industry and academia. The advent of the Internet and related information technologies has initiated the new marketing framework for business and business-related strategies. Companies have been taking significant actions to switch from traditional marketing to digital marketing strategies. Even then, the marketing performance measurement practices in this field are reported to be less developed. This article is an attempt to examine digital marketing media and its campaigns and provide a framework to measure the performance of digital marketing. To measure the performance of digital marketing campaigns, the article uses the balanced scorecard approach devised by Kaplan and Norton. In this article, descriptive comprehension is provided on the measurement of digital marketing performance. The measurement incorporates four perspectives such as customer, business value, internal processes, and growth and innovation. The outcome of this work may help managers and researchers gain insights into the theoretical and practical strategic characteristics of digital marketing and its performance measurement.

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Section: Literature Reviewmentioning

confidence: 99%

Measuring Digital Marketing Performance

Fatin

Rahman

2020

International Journal of Applied Management Theory and Research

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“…50 The party blames capitalism, neo-liberal markets, globalization, the IMF, the World Bank and United States-led pro-Western forces for the country's economic problems and seeks to withdraw Bulgaria from NATO. 51 In the March 2017 elections, the party formed a coalition, United Patriots, with other nationalist and populist parties, including the National Front for the Salvation of Bulgaria, the Bulgarian National Movement (IMRO) and the Union of the Patriotic Forces. United Patriots won 9% of the parliamentary vote and came third with 27 seats.…”

Section: Comparing European Party Competitionmentioning

confidence: 99%

Varieties of populist parties

Norris

2019

Philosophy & Social Criticism

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Can parties such as the Swedish Democrats, the Jobbik Movement for a Better Hungary, the UK Independence Party and the Italian Lega Nord all be classified consistently as part of the same family? Part I of this study summarizes the conceptual framework arguing that the traditional post-war Left-Right cleavage in the electorate and party competition has faded, overlaid by divisions over authoritarian-libertarianism and populism-pluralism. Building on this, part II discusses the pros and cons of alternative methods for gathering evidence useful to classify party positions. Part III describes how these are measured in this study, using Chapel Hill Expert Survey data in 2014 and 2017, and how they are mapped on a multidimensional issue space. Part IV compares European political parties on these scales – including Authoritarian-Populist parties – across a wide range of European countries. The conclusion in part V draws together the main findings and considers their implications.

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Economics

Cited by 2 publications

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Measuring Digital Marketing Performance

Measuring Digital Marketing Performance

Varieties of populist parties

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