Economic Aspects of Mandan/Hidatsa Giveaways

Schneider, Mary Jane

doi:10.1080/2052546.1981.11909020

Cited by 3 publications

(2 citation statements)

References 1 publication

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“…Gifts help define social boundaries surrounding a relation-ship, and the status of a gift can be used to enhance or damage a relationship between a giver and receiver. 23,25 Gift givers might want to buy higher priced brands because they are more fashion and status conscious about signature clothing. Prestige brands are usually priced higher than low-status brands.…”

Section: Hypothesesmentioning

confidence: 99%

Status Brand Management and Gift Purchase: A Discriminant Analysis

Andrus

Silver

Johnson

1986

Journal of Consumer Marketing

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Section: Hypothesesmentioning

confidence: 99%

Status Brand Management and Gift Purchase: A Discriminant Analysis

Andrus

Silver

Johnson

1986

Journal of Consumer Marketing

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“…Gift giving in such cultures is hypothesized by Belk (1 983) to serve a different function, namely reinforcement of a group-based (rather than personal characteristic-based) self-concept. Numerous anthropological studies support Belk's (1 983) contention (see, for example, Boas, 1987;Oberg, 1937;Blehr, 1974;Chukwukere, 1981 ;Grobsmith, 1981 ;Schneider, 198 1 ;Feil, 1982). However, most of these anthropological studies focused on traditional, tribal societies.…”

mentioning

confidence: 94%

Functional equivalence in cross‐cultural consumer behavior: Gift giving in Japan and the United States

Green

Alden

1988

Psychology and Marketing

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The functional equivalence of products and consumer activities across cultures is a largely unexplored area. Yet, the lack of functional equivalence that exists may suggest the need for modification of some concepts and theories of consumer behavior. The study reported in this paper explores the functional equivalence that exists between U.S. and Japanese consumers in an important consumer activity—gift giving. The results suggest a lack of functional equivalence of this activity and illustrate how researchers should give explicit consideration to this issue in the development and testing of consumer concepts and models.

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Mary Jane Schneider, 1941–2014

Schneider¹

2016

Plains Anthropologist

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Economic Aspects of Mandan/Hidatsa Giveaways

Cited by 3 publications

References 1 publication

Status Brand Management and Gift Purchase: A Discriminant Analysis

Status Brand Management and Gift Purchase: A Discriminant Analysis

Functional equivalence in cross‐cultural consumer behavior: Gift giving in Japan and the United States

Mary Jane Schneider, 1941–2014

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