Economic and Psychological Aspects of Importance of Real Madrid Brand in Marketing Communication

Petříková, Daniela; Sorokova, Tatiana

doi:10.5901/mjss.2015.v6n3p504

MJSS

2015

DOI: 10.5901/mjss.2015.v6n3p504

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Economic and Psychological Aspects of Importance of Real Madrid Brand in Marketing Communication

Daniela Petříková¹,

Tatiana Sorokova²

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Economic and Psychological Aspects of Importance of Real Madrid Brand in Marketing Communication

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