Rural entrepreneurship is a spatial and socio-productive dimension of entrepreneurship that have not had a unified definition between its components and characteristics. Resulted of an inter-institutional investigation between several universities sponsored by the University Network of Entrepreneurship and a contextual analysis on the conceptions, practices and university experiences in rural entrepreneurship in the Colombian-Venezuelan Andes, the objective of this reflection article is to identify recent trends in entrepreneurship that propose legal and academic definitions of the being and doing of rural entrepreneurship, adaptable to the Latin American context. The methodology used corresponds to a study with a qualitative approach and a hermeneutic method of textual analysis based on an approximate sample of sixty indexed articles and books that propose definitions, typologies and characteristics of entrepreneurship in the rural sector. Based on the perspectives and trends to the state of the art, it is concluded that the dominant definitions associate rural entrepreneurship with innovative activity, labor motivation, productive integration, transformative business or collective dynamics are integrated and systematized with the recent legal definitions when considering a systematic and staggered action of a novel idea that is consolidated as a planned business.