Eco-Strategy : New ICT Management Model Built on the Basis of the CSR Strategy an Green IT

Abstract

Increasing attention to SD in the field of ICT encourages researchers to integrate the concept of sustainability into the design of management models to help companies cope with the environmental and social constraints of stakeholders and to gain competitive advantage. In recent years, several initiatives have been undertaken to analyze the impacts of ICT on the environment and society. However, the contexts are more complex and dynamic than many authors have thus specified the need to establish a systemic perspective for the integration of the concepts of SD in all the processes of management and decision-making in the ICT strategy [3], to strengthen the relationship between research and development and the exploitation of management models. To increase the implementation of this integration, some literature clarifies that aspects of sustainability should be included at all levels of the overall strategy [4]. Therefore the SD strategy in ICT management cannot be considered as an independent issue. But given the increasing number of approaches to implementing existing SD recommendations and tools, the development of appropriate new models is becoming increasingly complex [5]. The evolution of the challenges and opportunities for managing ICT, leads us to pilot a reflection on the strategic approach in a more global way and to highlight the fundamental questioning of the