Eco-innovation as an Element of Business Value and Performance Management

Abstract

The intangible assets create the value of the enterprise and affect its performance and business model. The basis for creating these values is the exchange of information (communication) and proper management of them. There is a dichotomy between assessing the value of a company and its effectiveness through the prism of exclusively material aspects, but efficiency can be understood in various and multi-aspect terms. One of them is green economy perspective, which is answer to financial perspective of value and effectiveness assessment. Moreover, the green economy is focused on realisation of sustainable development principles and values. To address to environmental and socio-economic problems a transformation of business model is needed, to spread the green values used by green sectors. Then implementation of ecoinnovation and green management helps to create green jobs, especially by participation in the transformation of agriculture. The agriculture sector is still important part of each country's economy, which also cause majority of damages to the natural environment. In this article chosen statistical data analysis and descriptive method were implemented to prove mentioned above induction and deduction processes.

External employer branding of sustainable organizations

“…This concept is implemented in various levels of development, through national, regional to local (Bartniczak, 2019). Also, modern enterprises need to change to survive in a vibrant business environment and to gain a competitive advantage (Tutaj, Rutkowska, & Sulich, 2019).…”