Eco Friendly Products Attitude Towards Pricing

Barge, Dipti Shankar; More, Dinkar K.; Bhola, Sarang Shankar

doi:10.2139/ssrn.2589415

Cited by 2 publications

(3 citation statements)

References 7 publications

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“…Based on the results, they observed that environmental attitude had high significant effect on the purchasing intention of consumers. 6 Dipti Barge et al (2015) observed in their research in 2015 that people find the price of environmental friendly products to be higher than that of the traditional ones and hence there is a lack of purchasing intention for them. Not only a lack of purchasing intention was observed, there was a lack of positive attitude towards these products even though they are aware of these products.…”

Section: Literature Reviewmentioning

confidence: 99%

“…As Schiffman has defined, "Attitudes are an expression of inner feelings that reflect whether a person is favorably or unfavorably predisposed to some "object" (e.g., a brand, a service, or a retail establishment)," and "Attitude formation, in turn, is the process by which individuals form feelings or opinions toward other people, products, ideas, activities, and other objects in their environment". 2 Attitude has been defined by Kanuk and Schifmann as "a learned predisposition to behave in a consistently favorable or unfavorable way based on feelings and opinions that result from an evaluation of knowledge about the object". 3 The tri-component model suggests that attitude is formed as a result of interaction of three components which are named as the cognitive component, affective component and conative component.…”

Section: Introductionmentioning

confidence: 99%

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The Effect of Consumer Attitude on Purchasing Intention for Organic Products

Sandhe¹

2019

Int. J. Res. Granthaalayah

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This research paper examines the effect of consumer attitude on purchasing intention towards organic or eco-friendly paints. Attitude was measured through tri-component model of attitude formation. Data was collected from 300 respondents in the city of Vadodara, Gujarat, India. Respondents were administered a structured questionnaire containing statements measuring attitude in terms of cognitive, affective and conative factors. Responses were collected in the form of a five point likert scale ranging from “strongly agree” to “strongly disagree”. Consumer attitude and purchasing intention was found to be moderately favorable. The research highlighted the fact that consumers are not aware about the availability of such a product in the market. This is an important finding from the view point of marketing research.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The Effect of Consumer Attitude on Purchasing Intention for Organic Products

Sandhe¹

2019

Int. J. Res. Granthaalayah

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“…People are increasingly paying more attention to green consumption as one of the best solutions to minimizing or lessening detrimental environmental consequences on consumer life. For example, in recent research, the phrases 'green' product, 'ecological' product, and 'eco-friendly' product are used interchangeably (Barge et al, 2014). Additionally, these phrases contain the connotation that green products or eco-friendly products are items with a very low or zero impact on the environment, including recycling procedures and using less hazardous components (Sajeewanie et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

The Perspectives of University Academics on Their Intention to Purchase Green Smartphones in Sri Lanka

Kumarasinghe

Huang

Rathnayake

2023

IJIKM

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Aim/Purpose: Most people use their phones for work and communication. Businesses today require sustainable mobile phones to limit the environmental impact of mobile phones. According to the Environmental Protection Agency (EPA), a green product uses less energy. Green smartphones need low radiation emission, are made from recyclable materials, and are designed to last longer than typical smartphones. Further, the manufacturing process needs to have a low environmental impact. The present study aims to identify the influence of variables (such as Green Awareness, Environmental Concern, Altruism, and Willingness to Pay) on green smartphone purchase intention among academics in the Sri Lankan higher education sector. Background: With the swift technological advances, almost everyone has begun to use smartphones. Simultaneously, smartphone manufacturers have begun to release cutting-edge smartphone models to the general public. As a result, it has generated a significant amount of e-waste for the environment. As a result, therefore, the sustainability of green smartphones has become a major societal concern in the developed world, but this is not yet true in the developing world Methodology: The study used a qualitative research method in which the authors attempted to acquire primary data by conducting in-depth interviews with academics from the Sri Lankan higher education sector using a semi-structured interview guide. Eight interviews were conducted, audio recorded, and word-to-word transcribed for content analysis. Researchers used content analysis to determine the presence, meanings, and linkages of specific words, themes, or concepts. Contribution: The findings provide important environmental insights for smartphone makers and society, such as introducing waste reduction programs and energy-saving practices and creating awareness among people to change their consumption patterns. The study will provide valuable insights into the green smartphone phone purchasing intentions of academics in a developing country, especially helping green smartphone producers and marketers construct effective tactics with the insight of the current study based on university faculty members’ viewpoints. Findings: The current study’s findings revealed that academics acknowledge the need for environmental protection with an awareness of the green concept and environmental concerns. According to the interviews, most participants intended to move from their present smartphone to an ecologically friendly phone, as they explained on altruism. This implies that even academics in underdeveloped countries are worried about environmental issues and have shown a more robust understanding of these issues and how environmentally aware individuals’ activities may assist the earth’s sustainability. Further, academics have a willingness to pay for a green smartphone. Recommendations for Practitioners: Academics prioritize environmental conservation when making purchases. This implies that manufacturers and enterprises should focus on developing and in- novating more environmentally friendly products. Recommendation for Researchers: Using only academics as a sample approach is severely limited if the study’s population comprises people with various qualities. Nevertheless, this study presented only four independent variables, and more factors impacting green smartphone purchasing intention may exist. As a result, it is proposed that future research consider other factors. Impact on Society: It was discovered that most participants displayed altruism in their product purchases, implying that policymakers must strengthen the moral practice of concern for the welfare and happiness of other humans, even in developing countries. Future Research: A further in-depth study focusing on many perspectives such as limits and motivations for purchasing green products in various socioeconomic groups with varying moderating factors such as gender, education, rural-urban, and so on would be advantageous. Individual (emotions, habits, perceived behavioral control, trust, values, personal norm, knowledge) and situational (availability, product attributes, subjective norm, brand, eco-labeling) variables should be included in future research.

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Eco Friendly Products Attitude Towards Pricing

Cited by 2 publications

References 7 publications

The Effect of Consumer Attitude on Purchasing Intention for Organic Products

The Effect of Consumer Attitude on Purchasing Intention for Organic Products

The Perspectives of University Academics on Their Intention to Purchase Green Smartphones in Sri Lanka

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