Eco‐Fashion Consumption: Cognitive‐Experiential Self‐Theory

Wei, Fu; Kim, Youn‐Kyung

doi:10.1111/fcsr.12296

Cited by 26 publications

(13 citation statements)

References 62 publications

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“…Recycling, biodegradable materials, biochemical (Khan et al , 2020), organically grown natural fibers, natural dyes and environment-friendly technologies are used to make eco-friendly apparel (Chang and Watchravesringkan, 2018). They can reduce the carbon footprint, water footprint and can contribute to environmental sustainability (Fu and Kim, 2019). Renowned brands like Levi’s, Puma are shifting toward eco-fashion (Jeffries, 2013).…”

Section: Eco-friendly Apparelmentioning

confidence: 99%

Factors influencing eco-friendly apparel purchase behavior of Bangladeshi young consumers: case study

Sobuj

Khan

Habib

et al. 2021

RJTA

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Purpose The purpose of this study is to investigate the factors that influence eco-friendly apparel purchase behaviors concerning Bangladeshi young consumers in light of the theory of planned behavior. Design/methodology/approach Data were collected by a survey among 198 respondents in Bangladesh in terms of consumer attitude, subjective norm (SN), perceived behavioral control (PBC), environmental concern (EC), environmental knowledge (EK) and purchase intention (PI). Structural equation modeling approach was used to find out the influencing factors. Findings The study reveals that purchase intention is significantly influenced by attitudes, SN, EC and EK of consumers. Consumers perceived behaviors variable is always not an accurate predictor to control actual purchase behavior. SN and EK were found to be highly influential to eco-friendly apparel purchase patterns among young consumers in Bangladesh. Research limitations/implications This study provides key marketing insights for retailers and practitioners on how strategically they can decide for fashion consumers, specifically the young group in Bangladesh. Eco-friendly apparel purchase behaviors will gradually influence the retail business contexts for retailers. The study reveals the need for eco-labeling and marketing strategies of eco-friendly apparel products among young consumers to communicate benefits and green values among wider consumers. Findings were restricted to specific young consumers group in Bangladesh and did not examine purchase behaviors of other consumer segment. Originality/value The study reveals that Bangladeshi young consumers are becoming concerned about purchasing apparel products. It provides valuable insights for entrepreneurs, practitioners and marketers to trace and perceive purchase behavior of the Bangladeshi young consumers while adopting a strategic marketing approach.

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Section: Eco-friendly Apparelmentioning

confidence: 99%

Factors influencing eco-friendly apparel purchase behavior of Bangladeshi young consumers: case study

Sobuj

Khan

Habib

et al. 2021

RJTA

View full text Add to dashboard Cite

show abstract

“…Many theories have successfully verified the effectiveness of modified models. Such as Paço and Lavrador (2017) applied extended theory of reasoned action; an extended model of the theory of planned behavior (Hameed et al , 2019; Taufique and Vaithianathan, 2018; Paul and Patel, 2016); and Fu and Kim (2019) has applied cognitive-experiential self-theory. Recent studies on electronic products have used the theory of consumption value (Ali et al , 2019a); integration of theory of planned behavior and technology readiness index (Ali et al , 2019b).…”

Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 99%

An empirical study of consumers intention to purchase energy efficient appliances

Waris

Hameed

2020

SRJ

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Purpose The purpose of this study is to develop a theoretical framework of consumers’ purchase intention of energy efficient home appliances. Design/methodology/approach Non-probability quota based on age and education and purposive sampling technique have been used to assess data collected by a questionnaire survey. Findings The findings of the study reveal that consumers’ knowledge of eco-labels, environmental concern and perceived consumer effectiveness are the important predictors of purchase intention. However, the positive relationship between green trust and products’ functional value was found insignificant. It is believed that consumers’ are skeptical about products’ functional benefits. Research limitations/implications Although this study has presented a holistic approach to assess consumer purchase intention for energy-efficient home appliances, there are some limitations of the current study. First, this study has focused on consumer intention to purchase energy-efficient home appliances rather than actual purchase of appliances. Ajzen (1991) argued that intention is the accurate and immediate measure of actual, but gaps exist between intention and the actual behavior of the consumers (Ajzen and Fishbein, 1980). Consumers’ intentions may not always result in actual behavior. Thus, to expand research applicability, researchers should include actual behavior of consumers by conducting interviews or collecting data from the same consumers after an interval of three to six months. Second, the study has focused on consumers’ psychographic variables, there may be many other factors such as technological variables, government and pressure group influence and media impact on consumer intention to purchase energy-efficient home appliances. Future studies can integrate the impact of these potential variables on consumer purchase intention of energy-efficient home appliances with the same model. The third limitation is related to the methodology of this study, the quantitative method has been used in this study. Future studies may use qualitative and mixed methods to better understand consumers’ inclination of purchase intention of energy-efficient home appliances in Pakistan. Besides, a qualitative study will be helpful to explore new variables that are essential in the decision-making of consumers for the purchase of energy-efficient home appliances in Pakistan. Pakistan is a developing country where the majority of the people are belonging to the middle-class; there may be many other important factors that affect consumers’ purchase intention of energy-efficient home appliances. Therefore, an in-depth qualitative study would be helpful to explore those variables in the context of a developing country. Practical implications Energy consumption has posed serious threats to the sustainability of the environment and endangered the lives of many species across the globe. Environmental degradation due to unsustainable consumptions has provided ample opportunities to the marketers that led to the development of sustainable products such as energy-efficient home appliances. In this study, the antecedent of purchase intention of energy-efficient appliances includes attitude, functional values, perceived consumer effectiveness, consumers’ knowledge of eco-labels, environmental concern and green trust. Although researchers have extended TBP to predict consumers’ purchase intention of energy-efficient appliances, studies lack to provide a holistic view from consumers’ perspective. Consumers’ concern for the safety of the environment depicts consumers tendency to purchase environmentally friendly products and promote less hazardous products. Marketers should incorporate environmentally friendly benefits to the product that serve to attract maximum consumers and maintain harmony with the environment. Consumers’ knowledge of eco-labels, green trust and functional values are a vital construct that needs focus in term of the energy-efficient appliances purchase decision. Eco-labels are one of the emerging marketing tools that serve to guide consumers related to products environmentally friendly attributes and contribute to the acceptability of products. Marketers can use eco-labels to differentiate green products from conventional and establishes consumers’ trust in product performance. Originality/value This study is relevant to energy-efficient home appliances. Systematic literature of previous studies suggested the need to conduct and examine the antecedents of energy-efficient home appliances in developing markets. This research highlights that perceived consumer effectiveness is the most influencing factor affecting intention. The implications of this study would be helpful in understanding consumers’ behavior toward the purchase of green products in developing markets.

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“…Consumers' attitudes toward products or services and their purchase decisions can be influenced by individual values and beliefs. Previous studies have examined how environmental consciousness affects consumers' decision‐making processes (Fu & Kim, 2019; Huang et al, 2014; Kumar et al, 2021). Kumar et al (2021) confirmed that young consumers are willing to pay higher prices if they understand the environmental benefits.…”

Section: Theoretical Review and Hypothesis Developmentmentioning

confidence: 99%

Scarce fashion products consumption in the C2C second‐hand trading platform

Park

2023

Family & Consum Sci Res J

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Utilizing self‐licensing theory, this study aimed to identify the psychological mechanism of the consumption of scarce fashion products on customer‐to‐customer (C2C) second‐hand online trading platforms. This research used a 2 (scarcity level: high vs. low) × 2 (consumers' environmental consciousness: high vs. low) mixed factorial design. Consumers with low environmental consciousness mediated ease of justification when exposed to scarce information, thereby increasing their impulse purchase intentions, while consumers with high environmental consciousness did not. The C2C second‐hand trading platform can contribute to the interests of both sellers and buyers as an exciting place to purchase scarce goods and consume eco‐friendly fashion products.

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Eco‐Fashion Consumption: Cognitive‐Experiential Self‐Theory

Cited by 26 publications

References 62 publications

Factors influencing eco-friendly apparel purchase behavior of Bangladeshi young consumers: case study

Factors influencing eco-friendly apparel purchase behavior of Bangladeshi young consumers: case study

An empirical study of consumers intention to purchase energy efficient appliances

Scarce fashion products consumption in the C2C second‐hand trading platform

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