2020
DOI: 10.1108/jtf-10-2019-0093
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Eco-anxiety and the flight shaming movement: implications for tourism

Abstract: Purpose This paper aims to briefly discuss the flight shaming (flygskam) movement and considers its implications for tourism. Design/methodology/approach The paper synthesises the current thinking on the flight shaming movement and contextualises it for tourism futures. Findings While flygskam is unlikely to become mainstream in the near future, it is imperative that the air travel industry respond more comprehensively to changing attitudes in the market. Originality/value This trends paper addresses a t… Show more

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Cited by 67 publications
(48 citation statements)
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“…All these factors might have increased both knowledge of CC and emotional involvement. Currently, the Swedish word for "flight shame" and the social media movement "Flight Free 2020" has spread internationally [57,79]. Our interviewees may thus be seen as front runners in a rising global movement.…”
Section: Discussionmentioning
confidence: 98%
See 1 more Smart Citation
“…All these factors might have increased both knowledge of CC and emotional involvement. Currently, the Swedish word for "flight shame" and the social media movement "Flight Free 2020" has spread internationally [57,79]. Our interviewees may thus be seen as front runners in a rising global movement.…”
Section: Discussionmentioning
confidence: 98%
“…A vivid debate about individual responsibility and air travel exploded and spread across mainstream and social media. The word "flygskam", "flight shame" in English, was established and spread internationally [56,57].…”
Section: The Rising Fly-less Movement In Swedenmentioning
confidence: 99%
“…The emissions of these few international tourists in relative terms affect the entire population of the planet. In this context, a new concept known as "flygskam" [55] appeared in 2018 in Sweden and which could be translated as "flight shame", whose main exponent is Greta Thunberg. The results of this are diverse political or social proposals, still diffuse and dispersed, tending to aim to drastically reduce the use of airplanes as a means of transport.…”
Section: Discussionmentioning
confidence: 99%
“…Uncertainty and unpredictability extend into social relations: people do not necessarily know what social norms they should follow in relation to environmental behavior [123]. For example, for middle-class people, it used to be socially accepted and even endorsed to fly; now in many countries there is a discussion about "flight shame" [124]. There are social kinds of eco-anxiety, or as sociological and psychosocial research shows, there is a social dimension in eco-anxiety dynamics.…”
Section: Anxiety Theories and Eco-anxietymentioning
confidence: 99%