#eatingoodtonight Educational Campaign Over Social Media

Paul, Rachel; Luesse, Hersh B.; Burt, Kate Gardner; Hopkins, Lekkie; Contento, Isobel R.; Fullilove, Robert E.

doi:10.1097/nt.0000000000000307

Cited by 8 publications

(6 citation statements)

References 14 publications

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“…and using diverse online applications [15]. Thus, it is difficult to determine the real usefulness and impact of these platforms for public health [13,[16][17][18][19][20][21][22][23][24][25][26][27][28][29].…”

Section: Introductionmentioning

confidence: 99%

Use and Effectiveness of Social-Media-Delivered Weight Loss Interventions among Teenagers and Young Adults: A Systematic Review

Lozano-Chacon

Suárez-Lledó

Álvarez‐Gálvez

2021

IJERPH

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Obesity is a risk factor that exponentially increases morbidity and mortality in the world. Today, new health strategies are being implemented based on the use of social media but the use and effectiveness for these interventions needs to be assessed. The objective of this systematic review is to assess the impact of social-media-delivered weight loss interventions among teenagers and young adults. We searched PubMed, Scopus, Google Scholar, PsycINFO, and OVID to identify articles that focused on this topic. Fourteen studies were included in the final review. The commitment of the participants was found to be fundamental factor when assessing the impact of social-media-delivered weight loss interventions, but also the social context in which the interventions were carried out. Our study highlights the potential of social media platforms to address weight loss interventions among younger groups. The works evaluated showed the usefulness of social media for the adequate monitoring and control in these groups. Finally, the current variety of study designs in this field highlights the need for greater homogeneity in their methodology and applications, which is a fundamental step before these tools could be considered a suitable tool for overweight management in clinical practice.

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Section: Introductionmentioning

confidence: 99%

Use and Effectiveness of Social-Media-Delivered Weight Loss Interventions among Teenagers and Young Adults: A Systematic Review

Lozano-Chacon

Suárez-Lledó

Álvarez‐Gálvez

2021

IJERPH

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“…By making action obligatory to the people, the writers become more able to subtly persuade their readers to see the validity of their views. If the people's view changes, the true power of social media really does lie in influence (Paul, 2018). This is, in all actuality, emphasized by Goodyear (2014) who said that writers on social media have endless opportunities to manipulate and influence their readers.…”

Section: Use Of Modalsmentioning

confidence: 99%

Critical Discourse Analysis and Political Facebook Posts in Bangsamoro Tapatan Lane

Linog

2023

EMSJ

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This study examined political posts in the Facebook Group, Bangsamoro Tapatan Lane. More specifically, it investigated (1) the ways political posts in the Bangsamoro Tapatan Lane constructed social inequalities; (2) the ways Facebook contributed to represent public opinion; (3) the ways the Facebook posts impacted beliefs and value systems; and (4) the possible actions to mitigate the issue. To determine these, the paper employed Norman Fairclough’s Critical Discourse Analysis, which was a qualitative analytical approach to critically describe, interpret, and explain the ways in which discourses construct, maintain, and legitimize social inequalities. It asserted that discourses could be used to resist power, criticize and assert power, and express knowledge and identity. The findings revealed that political posts on the Facebook Group, Bangsamoro Tapatan Lane, constructed social inequities through the effective use of language. The language in the posts was purposeful, conscious, measured, manipulative, and persuasive. Important findings were: (1) derogative adjectives were used in the posts to call for reform in the government and expose erroneous actions done by the government. The choice of adjectives communicated that something was wrong with the administration, which required the public to correct or fix the government system. They were used as a political ploy to rule the public. That is, they were used to subtly influence the audience to take the side of the writer; (2) passive voice was used in the posts to hide agents or to hide lack of information; (3) intertextuality was used to strengthen the argument of the writer and/or for the writer to emphasize a point; (4) modals were used as a mode of persuasion; (5) pronouns were used to show inclusivity; (6) Facebook was used as a platform to influence the public through the effective use of language and the media. It had become a platform to let people know of one’s knowledge, thoughts, and opinions in just in a few clicks of a button; (7) Facebook became a platform where people could reach a large number of audience and freely talk about their political ideologies and convince other people to adapt their way of thinking; (8) the posts were made to try and turn the audience against their government by feeding their sense of insecurity; (9) political beliefs and ideologies could be hidden underneath the simple structure of language choices in text, thereby changing the audiences’ perspective, attitude, and even beliefs; and (10) raising awareness through webinars and seminar-workshops among the youth and all social media users about critical reading and critical discourse analysis is important as indeed, with the use of simple personal pronouns and adjectives, people could be persuaded to accept and even embrace another person’s political ideologies.

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“…Thirty-one of the interventions included in this study were informed by theory with twenty-two of these reporting positive behavioural outcomes (Andrade et al, 2018;Bopp et al, 2018;Cates et al, 2014;Cates et al, 2018;Dietrich et al, 2019;Evans et al, 2016;Garbers et al, 2016;Gilbert et al, 2019;Glassman et al, 2018;John et al, 2017;Jones et al, 2018;Loh et al, 2018;Plant et al, 2020;Rundle-Thiele et al, 2015;Russell-Bennett et al, 2016;Saleme et al, 2020;Sanders et al, 2019;Shah et al, 2020;Solorio et al, 2016;Tait et al, 2019;Yam et al, 2017). Social cognitive theory was used in 11 interventions (Bopp et al, 2018;Dietrich et al, 2019;Frerichs et al, 2015;Loh et al, 2018;Paul et al, 2018;Russell-Bennett et al, 2016;Saleme et al, 2020;Sanders et al, 2019;Tobey et al, 2016;Whiteley et al, 2020;Willoughby, 2015). The health belief model was used in 6 interventions (Cates et al, 2014;Cates et al, 2018;Evans et al, 2016;Garbers et al, 2016;Glassman et al, 2018;Plant et al, 2020).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…Ten studies used 4 elements of the mix (Andrade et al, 2018;Bopp et al, 2018;Cates et al, 2014;Cheung et al, 2020;Dietrich et al, 2019;Frerichs et al, 2015;Garbers et al, 2016;Glassman et al, 2018;Plant et al, 2020;Scarapicchia et al, 2015;Solorio et al, 2016) with 8 reporting positive outcomes (Andrade et al, 2018;Bopp et al, 2018;Cates et al, 2014;Dietrich et al, 2019;Garbers et al, 2016;Glassman et al, 2018;Plant et al, 2020;Solorio et al, 2016). Eight interventions relied solely on promotion to achieve their aims Gase et al, 2015;George et al, 2016;Hull et al, 2017;Jones et al, 2018;Lambert et al, 2014;Paul et al, 2018;Picazo-Vela et al, 2016) and only 3 reporting positive outcomes George et al, 2016;Jones et al, 2018)…”

Section: Marketing MIXmentioning

confidence: 99%

The use of digital technologies in social marketing: a systematic review

Flaherty

Domegan

Anand³

2021

JSOCM

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Purpose With the explosion of digital technologies in contemporary daily life, fuelled by a pandemic and remote working, online learning and shopping and the proliferation of social platforms, much remains nebulous about the opportunities these technologies hold for social marketers beyond their previously documented use as communication and promotion tools. This paper aims to provide a rich examination of the variety of digital technologies used within social marketing and establish the scale of integration between digital technologies and social marketing. Design/methodology/approach Following systematic literature review procedures, a systematic literature review through eight databases was conducted. The systematic review focussed on the assessment of social marketing studies that incorporated a wide range of mature and emerging digital technologies such as the internet, mobile platforms and social media channels. A total of 50 social marketing studies (2014–2020) were analysed. Findings The review found that there have been major advancements in the technologies available to social marketers in recent years. Furthermore, the adoption of digital technologies by social marketers has evolved from a communication or promotion function where generic information is pushed to the citizen, towards the use of these technologies for a more personalised design, content and behaviour change intervention. In some studies, the digital technologies were the primary means for interactions and collaborations to take place. The review also found that digital technologies target more than the individual citizen. Digital technologies are used to target multi-level stakeholders, policy makers and partners as part of behavioural change interventions. Originality/value Only two previous reviews have synthesised digital technologies and their use in social marketing. This review provides a recent depiction of the range and scale of integration within social marketing. Specifically, it demonstrates the expansion beyond a persuasive application to their use for research, segmentation and targeting, collaboration and co-creation, the product and facilitator of service delivery. Finally, this review provides a heat map to illustrate the integration between digital technologies and key concepts and criteria within social marketing.

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#eatingoodtonight Educational Campaign Over Social Media

Cited by 8 publications

References 14 publications

Use and Effectiveness of Social-Media-Delivered Weight Loss Interventions among Teenagers and Young Adults: A Systematic Review

Use and Effectiveness of Social-Media-Delivered Weight Loss Interventions among Teenagers and Young Adults: A Systematic Review

Critical Discourse Analysis and Political Facebook Posts in Bangsamoro Tapatan Lane

The use of digital technologies in social marketing: a systematic review

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