‘eat Five a Day’ Vs ‘eat One More’: Increased Fruit and Vegetable Consumption When Goals Are Provided, and When Goals Are More Achievable or Perceived to Be Easier
Abstract:Background
Three studies investigated ‘achievable’ and ‘relevant’ elements of a fruit and vegetable (FV) consumption goal. Study 1 compared more/less achievable goals (Eat 1 more … vs Eat 5 …) and no goal on FV outcomes and potential mechanisms. Study 2 investigated more/less achievable and more/less relevant goals (for current benefit vs future benefit) on FV outcomes and potential mechanisms. Study 3 examined the goals of Study 2 in a real-world setting.
Methods
Studies 1 and 2 used independent-groups desi… Show more
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