Easy come or easy go? Empirical evidence on switching behaviors in mobile payment applications

Wang, Le; Luo, Xin; Yang, Xue; Qiao, Zhonghua

doi:10.1016/j.im.2019.02.005

Cited by 152 publications

(128 citation statements)

References 80 publications

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“…The PPM framework can also explain the transition of a product or service from its original place of residence to a new destination. Thus, in the field of marketing and information systems (IS), the PPM framework has been recognized as a useful theoretical framework for explaining transition behaviors for services and service providers [18][19][20][21]. For example, Hsieh et al [22] examined the switching behavior of an individual's voluntary online service subscription based on the PPM model.…”

Section: Research Based On Ppmmentioning

confidence: 99%

“…They found that push factors (privacy risks and security risks), pull factors (network size, complementarity, usefulness, technical compatibility, lifestyle compatibility, and enjoyment), and mooring effects (habits and switching costs) have a significant impact on switching intention. Furthermore, Wang et al [21] applied the PPM model to an empirical study of the switching behavior of mobile payment applications. Research shows that privacy concerns (push factors) of mobile payment applications, monetary rewards for alternatives (pull factors), and perceived economic value, past investments, and technical self-efficacy (mooring factors) have a significant impact on conversion behavior.…”

Section: Research Based On Ppmmentioning

confidence: 99%

“…For example, Cheng et al [19] argued that when a user perceives that a particular technology or service is not useful, the intention to switch to the new technology would increase. In addition, when the functional simplicity or inefficiency of the current content service is recognized, users have a high intention to switch to a new type of content service such as AR/VR [21,22].…”

Section: Hypothesis Developmentmentioning

confidence: 99%

“…Based on prior studies and data from actual AR/VR users, we suggest three constructs-interactivity, experienceability, and amplified enjoyment-as the pull factors that have a positive impact on intention to switch to AR/VR content services. Prior studies [19,21] claim that AR/VR content users value these three factors most importantly among various characteristics of AR/VR contents.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

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Empirical Study on the Factors Affecting Individuals’ Switching Intention to Augmented/Virtual Reality Content Services Based on Push-Pull-Mooring Theory

Kim

Choi

2019

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New technologies are driving rapid change and innovation in the industrial structure. In this environment, individuals’ use of contents also changes remarkably. This study aims to empirically prove why individuals switch from traditional to augmented/virtual reality (AR/VR) content services. We propose a research model and hypotheses based on data collected from existing research and AR/VR users. To explain individuals’ switch, we include three constructs for the push effects (low usefulness, functional simplicity, and perceived inefficiency) and three constructs for the pull effects (interactivity, experienceability, and amplified enjoyment) in our proposed model based on the most valid push-pull-mooring. Furthermore, we propose personal innovativeness as a mooring effect on the relationships between push/pull effects and switching intention to AR/VR content services. The data (n = 465) from actual AR/VR users were collected and analyzed using structural equation modeling with AMOS 22.0. Results empirically prove that all push/pull constructs, with the exception of perceived inefficiency, have a significant impact on switching intention. Moreover, a mooring effect—personal innovativeness—strengthens all paths in the research model, except that between perceived inefficiency and switching intention. The findings of this study would provide theoretical and practical implications for understanding individuals’ perceptions regarding AR/VR content services.

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Section: Research Based On Ppmmentioning

confidence: 99%

Section: Research Based On Ppmmentioning

confidence: 99%

Section: Hypothesis Developmentmentioning

confidence: 99%

Section: Hypothesis Developmentmentioning

confidence: 99%

See 2 more Smart Citations

Empirical Study on the Factors Affecting Individuals’ Switching Intention to Augmented/Virtual Reality Content Services Based on Push-Pull-Mooring Theory

Kim

Choi

2019

Information

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“…Oleh karena itu, perceived ease of use dapat ditambahkan ke dalam model untuk penelitian yang selanjutnya. (b) Monetary Rewards: Adanya manfaat nyata yang dirasakan oleh pengguna seperti cashback, kupon, diskon dan penawaran promosi (Wang, et al, 2019). Variabel ini diusulkan karena dapat mengetahui apakah dengan adanya monetary rewards dapat membuat pengguna terus menggunakan layanan mobile payment.…”

Section: Tabel 3 Hasil Uji Normalitasunclassified

Analisis Faktor yang Mempengaruhi Continuance Intention pada Penggunaan Mobile Payment dengan Metode Structural Equation Modeling

Zulaikhah

Mudjahidin

Aristio³

2020

Journal Of Information Technology

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Saat ini, pengguna mobile payment di Indonesia semakin bertambah dari tahun ke tahun. Hadirnya teknologi yang baru ini menghasilkan perspektif yang berbeda dari laki-laki maupun perempuan. Permasalahan yang ditemukan adalah apakah mobile payment platform berpengaruh pada continuance intention terhadap penggunaan layanan mobile payment berdasarkan model riset yang dibuat oleh Z. Shao, L. Zhang, X. Li dan Y. Guo. Berdasarkan model riset terdapat variabel moderasi gender dan variabel mediasi perceived risk. Penelitian ini bertujuan untuk mendapatkan hubungan struktural pengaruh mobile payment platform terhadap penggunaan mobile payment dengan pertimbangan pengaruh variabel moderasi gender dan variabel mediasi perceived risk berdasarkan model riset, mendapatkan cara peningkatan variabel terukur pada model riset, (mobile payment platform, trust in the platform, gender dan perceived risk) yang bisa mempengaruhi penggunaan mobile payment serta mendapatkan variabel lain dalam model riset yang bisa mempengaruhi penggunaan mobile payment. Metode analisis yang digunakan adalah Structural Equation Modeling (SEM), dimana metode ini cocok untuk menampilkan korelasi dari tiap variabel yang diuji. Dalam pengambilan data, kuesioner diberikan kepada 1000 responden dengan gender yang berbeda. Dari hasil analisis diperoleh faktor-faktor yang mempengaruhi kepercayaan pengguna terhadap continuance intention pada layanan mobile payment di Indonesia secara signifikan, yakni reputation dengan nilai 8,72 pada perempuan dan 4,32 pada laki-laki, security dengan nilai 4,35 pada perempuan dan 2,82 pada laki-laki. Diharapkan dengan adanya penelitian ini dapat membantu perusahaan penyedia layanan mobile payment dalam mengidentifikasi faktor yang dapat dijadikan pertimbangan dalam pengembangan layanan mobile payment di masa mendatang.

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Investigation of consumers' cross‐channel switching intentions: A push‐pull‐mooring approach

Haridasan

Fernando

Saju

2021

J of Consumer Behaviour

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This research develops and tests a model on cross‐channel switching intentions using the PPM framework. Four hundred and fifty‐six valid responses were collected from online and in‐person survey. The proposed relationships were tested using structural equation modelling. The results confirmed the positive influence of push (extent of external information search) and pull (alternative attractiveness) factors on switching intention in the cross‐channel context. The study also showed that higher multichannel self‐efficacy and lower switching costs significantly increased the pull effect. However, the effect of multichannel self‐efficacy on the push factor differed for online and offline consumers. Additionally, the results confirm that product fit uncertainty and purchase involvement significantly influenced the extent of information search. The study makes recommendations that can aid retail managers minimise the impact of push and pull variables. Information provision and merchandising strategies can dissuade highly involved consumers from searching extensively. Similarly, selective lock‐in strategies can reduce the attractions of alternative channels. This work contributes to the growing body of studies that investigate the effect of information search in a multichannel context.

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Easy come or easy go? Empirical evidence on switching behaviors in mobile payment applications

Cited by 152 publications

References 80 publications

Empirical Study on the Factors Affecting Individuals’ Switching Intention to Augmented/Virtual Reality Content Services Based on Push-Pull-Mooring Theory

Empirical Study on the Factors Affecting Individuals’ Switching Intention to Augmented/Virtual Reality Content Services Based on Push-Pull-Mooring Theory

Analisis Faktor yang Mempengaruhi Continuance Intention pada Penggunaan Mobile Payment dengan Metode Structural Equation Modeling

Investigation of consumers' cross‐channel switching intentions: A push‐pull‐mooring approach

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