2018
DOI: 10.1016/j.jacceco.2018.08.004
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Earnings announcement promotions: A Yahoo Finance field experiment

Abstract: This study presents a field experiment in which media articles for a random sample of firms with earnings announcements are promoted to a one percent subset of Yahoo Finance users. Promoted firms have higher abnormal returns and some evidence of lower bid-ask spreads on the day of the earnings announcement. These results are more pronounced for less visible firms, negative earnings news, and on days with fewer promoted firms. These findings suggest that investor attention affects the pricing of earnings and th… Show more

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Cited by 70 publications
(17 citation statements)
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“…We first examine the real effects of tax audits using the NRP sample of random audits. Our research design follows Lawrence et al ( 2018 ), where treatment firms are randomly selected from a population and then closely-matched firms are selected as control firms. The IRS selected firms for NRP audits in tax year 2010 randomly across five strata based on total receipts, with firms divided into two groups based on the month of tax year-end and sampled at different rates.…”
Section: Methodsmentioning
confidence: 99%
See 2 more Smart Citations
“…We first examine the real effects of tax audits using the NRP sample of random audits. Our research design follows Lawrence et al ( 2018 ), where treatment firms are randomly selected from a population and then closely-matched firms are selected as control firms. The IRS selected firms for NRP audits in tax year 2010 randomly across five strata based on total receipts, with firms divided into two groups based on the month of tax year-end and sampled at different rates.…”
Section: Methodsmentioning
confidence: 99%
“… 2 Our research design follows the approach in Lawrence et al ( 2018 ) where firms are randomly selected from a population for treatment and then closely-matched untreated firms are chosen as control firms. Lawrence et al ( 2018 ) calls this design a field experiment.…”
mentioning
confidence: 99%
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“…Other studies find that media coverage by general interest outlets spurs capital market responses but does not help impound accounting information into price (BDZ [2018], Lawrence et al. []). Our study helps reconcile these results by finding that mainstream media coverage of earnings announcements motivates trading on nonaccounting signals, increasing volume and liquidity without speeding the pricing of accounting news.…”
Section: Introductionmentioning
confidence: 99%
“…Regarding (b), we focus on a 1-day window because we have well-identified release dates from primary sources for the FASB actions that define our events. Specifically, we follow prior research supporting use of a shorter window when the information release is well-defined (e.g., Hendricks et al, 2020; Jiang et al, 2015; Lawrence et al, 2018). Beatty et al (1996) and Cornett et al (1996) use a longer 3-day window due to their use of secondary sources (such as newspapers) to identify their event dates.…”
mentioning
confidence: 99%