Earning while giving: Rhetorical strategies for navigating multiple institutional logics in reproductive commodification

Hartman, Anna E.; Coslor, Erica

doi:10.1016/j.jbusres.2019.05.010

Cited by 22 publications

(18 citation statements)

References 75 publications

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“…While both micro-level practice and system-level research acknowledge the influence of institutions and the importance of actor interplay in market change, there is less understanding of market dynamics at market meso-level (with some exceptions, e.g. Baker and Nenonen, 2019;Hartman and Coslor, 2019;Kjellberg and Olson, 2017), and it is here that we situate our focus. Little research in MSD has foregrounded the role of the market meso-level, for example, via advertising and marketing communications, in triggering market shaping and change (Nenonen et al, 2019).…”

Section: Market System Dynamicsmentioning

confidence: 99%

“…There are two clear approaches to the examination of logics in the MSD literature. One approach is to look at logics as semantic categories, from a cultural, historical, emergent perspective, employing, for example, discourse, narrative or semiotic analysis (Ertimur and Coskuner-Balli, 2015;Hartman and Coslor, 2019;Humphreys, 2010;Zanette and Scaraboto, 2019). Ertimur and Coskuner-Balli (2015) examined the evolution and competitive dynamics of the US yoga market over 30 years and illustrated the coexistence of spirituality, medical, fitness and commercial logics.…”

Section: Market System Dynamics and The Emergence Of Renewed Institutional Logics And Practicesmentioning

confidence: 99%

“…Ertimur and Coskuner-Balli (2015) examined the evolution and competitive dynamics of the US yoga market over 30 years and illustrated the coexistence of spirituality, medical, fitness and commercial logics. While Hartman and Coslor (2019) identified message framing strategies used in advertising for commercial egg donation that drew from the opposing rhetoric and logics of gift giving, altruism and human egg commodification.…”

Section: Market System Dynamics and The Emergence Of Renewed Institutional Logics And Practicesmentioning

confidence: 99%

“…Markets are influenced by complex relational and social processes and the interplay between market actors (Baker et al, 2019;Giesler, 2008;Kjellberg and Olsen, 2017;Regany et al, 2021). There is growing interest in how such interplay influences marketplace practices via the transformation of market logics (Dolbec and Fischer, 2015;Ertimur and Coskuner-Balli, 2015;Hartman and Coslor, 2019;Kjeldgaard et al, 2017;Scaraboto and Fischer, 2013;Zanette and Scaraboto, 2019) and as outcomes of market actors' institutional work (Baker et al, 2019;Ghaffari et al, 2019;Thompson-Whiteside and Turnbull, 2020). Such research is valuable for understanding the role of groups of actors and institutional processes in market transformation.…”

Section: Introductionmentioning

confidence: 99%

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How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices

Middleton

Turnbull

2021

Marketing Theory

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The use of gender stereotypes has long been a common creative strategy used by practitioners in advertising portrayals, leading to concern over the individual and societal effects of such representations of women. However, a recent decline in this institutionalized practice has provided the stimulus for our research. As such, we explore the influences that have led to meso-level market actors working in advertising and marketing actively avoiding the use of gender stereotypes of women in advertising depictions. We consider the role of advertising in a dynamic market system and the influences upon advertising practitioners leading to the emergence of gender progressive market logics. Linking the experiences of an expert sample of advertising professionals with the extant literature, our study broadens understanding of the central role of advertising in shaping markets. While previous research has examined the impact of advertising on society and cultural meaning, we highlight the recursive nature of this interaction. We find that emergent gender progressive logics have been dependent upon support in public discourses, shifts in professionals’ moral conscience, voiced consumer opinion and the market success of trailblazing, gender progressive advertising campaigns. We advance empirical analysis of market system influences that have led to more socially responsible advertising practices. This study has important implications for understanding advertising’s potential to address institutional problems in society.

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Section: Market System Dynamicsmentioning

confidence: 99%

Section: Market System Dynamics and The Emergence Of Renewed Institutional Logics And Practicesmentioning

confidence: 99%

Section: Market System Dynamics and The Emergence Of Renewed Institutional Logics And Practicesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices

Middleton

Turnbull

2021

Marketing Theory

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“…Shortly after, on discovering that a mixture of genetic material with the wrong donor's sperm was used, the parents were led to sue the clinic in Singapore's highest court (ACB v Thomson Medical Pte Ltd and Others, 2017;Schaefer and Labude, 2017). Is this a case of the commodification of a human being via the engineering of life (Hartman, 2016;Hartman and Coslor, 2019;Manzocco, 2019)? What would the psychosocial consequences be for the family, especially for the child?…”

Section: Theoretical Implications For Transhumanism Studiesmentioning

confidence: 99%

Defying the Gods and the Odds: On Being a Cyborg

LIMA¹

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Humanity's fascination for achieving something beyond what is given by an Almighty divinity can be found in many episodes since ancient times. Our quest for creation, extension, and controlling different forms of life, such as gods do, has been semiotically echoed through religions, myths, SCI-FI productions, and, of course, science. From the magical creation of Homunculi to the Altered Carbon dystopian setting, several issues arise from this complex relationship, perhaps mainly because of the rebellious act of benevolence committed by Prometheus, the fire (technology)-bringer. Although prior studies investigated technology consumption from different perspectives, they mostly employed a Heideggerian approach to them and, thus, viewed the technological device as only a tool. Given the consumption of insideable technologies, the way that we have been experiencing the dissolving boundaries between humans and machines, and the emerging changes in the human ontological status, the ensuing consequences, remain overlooked. To explore this singular phenomenon, based on abductive reasoning, I developed my theorization on the Interactive Self, mostly based on Sartre's latter existential-phenomenology approach. To do so, I had a prolonged and intensive immersion in the biohacking context, specifically grinding (cyborgs), that began in 2017 with a combination of netnography, ethnography, phenomenological interviews, and autoethnography. To analyze the large collected dataset, I followed the French Semiotics postulates, especially taking into account the existentialphenomenological turn in the Parisian School of Semiotics. As a result of this inquiry, my theoretical claim is that the Interactive Self is sustained by the process of the externalization of the internal and the internalization of the external in dialectical and perpetual dynamics. To sustain this argument and answer my research questions, I present this novel concept in two ways: First, I describe the conceptual components for the ontological condition of being a cyborg by means of NFC microchip consumption. Subsequently, I promote an articulation of Sartre's modes of existence within the aspect of volitional cyborgization, which places PUC-Rio -Certificação Digital Nº 1711876/CA humanity one step closer in its ancient and ongoing dream of performing god-like miracles. In considering technology not as a mere tool to an end, as Heidegger would, I argue that it is a living, magical, and vibrant matter that has the power to change our ontological condition as human beings. In doing so, my research contributes to discussions on technology consumption, identity projects, and, tangentially, bioethics in consumer research within the context of Transhumanism.

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Corporate Social Responsibility of Humanized Companies According to the SDG and ESG

Santa

Dias

Lima

et al. 2023

Implementing the UN Sustainable Development Goals – Regional Perspectives

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Earning while giving: Rhetorical strategies for navigating multiple institutional logics in reproductive commodification

Cited by 22 publications

References 75 publications

How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices

How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices

Defying the Gods and the Odds: On Being a Cyborg

Corporate Social Responsibility of Humanized Companies According to the SDG and ESG

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