“…The phenotype (I stress phenotype here over genotype) of human skin and hair follicle pigmentation is an end‐product of a rather tortuous journey through at least five or six key, but distinct, elements of the melanocyte‐keratinocyte interaction unit, the EMU 39 . This spans the behaviour and fate of (a) tyrosinase, 40,41 (b) (pre)melanosome biogenesis and maturation, 42–44 (c) transport of melanosomes within the melanocyte, 45–47 (d) intercellular transfer of melanin granules to EMU keratinocyte partners, 48–53 (e) distribution of melanin within keratinocytes 52,54,55 and (f) the still enigmatic long‐term fate of melanin in the skin organ 27,52 . In that regard, for a discussion on how best to experimentally approach the discovery of new pigmentation modulators, I use the analogy of one of Aesop's favourite fable, The Tortoise and The Hare .…”