E-trust Mediates the Role of the Robo-Advisor Feature on Mutual Fund Investment Intention Through the Bibit Application of Gen Z Malang Raya
Tis'ah Amalia,
Subagyo .
Abstract:Mutual Fund investment is the right instrument for beginners and currently, with advancing technologies, it can facilitate the process of investing, for instance, using Bibit.id applications. One of the flagship features is a helper for the target user (a beginner or novice investor) to get the optimal portfolio, named Robo-Advisor. However, the adaptation process requires willingness or trust and is expected to increase intention in investing. Hence this study aims to test the role of e-trust in mediating bet… Show more
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