E-Servqual Digitalization Of Islamic Banks And Customer Retention In Surakarta
Annastya Ayu Pramesty,
Budi Sukardi
Abstract:This study aims to determine the effect of banking digitalization service quality on customer loyalty of Islamic banks in Surakarta city. This type of research is quantitative research with a sample of 100 bank customers who use Islamic bank digital services, using primary data obtained through direct distribution of a questionnaire with a Likert scale, the data is processed using multiple linear regression analysis. The research proves that efficiency, reliability, fulfillment, privacy, responsiveness has no … Show more
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