E-Retailing Practices in Mobile Marketing

Abstract

Today, the Internet has become a frequently-used tool in trading information, products, and services. Together with the transformations in the Internet, new media, and mobile technologies, the retail sector is also developing its service area. With the development of mobile technologies, retail giants determine the expectations and needs of their consumers in a good and fast way with artificial intelligence applications. This situation transforms it into purchasing behavior with the reflection of customer preferences on products and increasing personalization. One of the key issues in the mobile retail sector is to make the purchasing behavior permanent by ensuring the satisfaction of consumers. In the study, Getir application, a mobile marketing application was analyzed with focus group research technique performed on university students selected in accordance with certain criteria. As a result of the research, the availability, awareness, and satisfaction status of the participants on Getir application were revealed.

The Effects of Changing Forms of Watching Tv Series as a Result of Binge-Watching on the Viewers

“…Özellikle akıllı telefonların ve mobil uygulamaların kullanım alanının yaygınlaşması ile pazarlama alanında önemli gelişmeler yaşanmaktadır. (Eken & Gezmen, 2020). Örneğin; Netflix İletişim Müdürü Savaş'a (URL-3) göre, Türkiye toplu taşımada en çok Netflix üzerinden dizi izleyen ülke konumundadır.…”