“…Initial experiences and good practices in online fundraising and volunteer development online, during the 1990s (Finn, 1999); Relationship-building guidelines for online fundraising (Olsen, Keevers, Paul, & Covington, 2001); Previous donors' experience with the electronic business and their attitudes toward the asking organisations (Pollach, Treiblmaier, & Floh, 2005); Assessment of nonprofit organisations' websites in the fundraising context (Sargeant, West, & Jay, 2007); General guidelines on the use of the e-marketing in fundraising (Miller, 2009); The role of social media (Saxton & Wang, 2014) and the common online platforms for 'crowdfunding', related both to funding of profitable projects and businesses, as well as nonprofit activities/organisations (Belleflamme, Lambert, & Schwienbacher, 2013;Nuwer, 2014), etc.…”