E-readiness assessment of non-profit ICT SMEs in a developing country: The case of Iran

E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria

“…[27] stated that organisations must be ready internally and externally in order to make use of new technology. [28] agrees that the organization must be able to adopt, use, and benefit successfully from technology and innovation. [29] established that the initial adaptation of electronic marketing, organizational internal readiness is also important.…”

“…It emphasizes technologies and also skills of employee. [28] it is important for organizations to be up-to-date in their e-marketing activities so that competitors will not take over the market. The introduction of sophisticated databases, behavioural learning and also other qualitative insights can improve the quality of customer interaction through social media channels.…”

“…[28] posited that a culture that is flexible is necessary for social media implementation. According to [28] the greater the Philosophical component of the organisation, the more the organisation will succeed with the implementation of social media. Thus, the following hypotheses were proposed.…”

Analisis Kesiapan Penyelenggara Jaringan Internet di Indonesia dalam Migrasi ke IPv6

“…Net Readiness Index tersebut pada awalnya digunakan untuk melakukan pengukuran tingkat kesiapan suatu negara terhadap implementasi TIK. Selain itu terdapat metode lain seperti indeks kesiapan dengan Maturity Model (Steenbergen, Berg, & Brinkkemper, 2007), model E-Readiness (Al-Htaybat, 2011) serta E-Readiness Indeks (Fathiana, Akhavanb, & Hooralia, 2008). E-Readiness indeks sendiri pada dasarnya dibangun untuk mengukur tingkat kesiapan Small Medium Enterprise/SME (UKM) dalam menerapkan e-commerce, namun pada perkembangannya, penggunaan E-Readiness Indeks ini diimplementasikan untuk mengukur kesiapan suatu negara, terutama pada bidang e-Goverment.…”

Internet functions in marketing: multicriteria ranking of agricultural SMEs websites in Greece

“…Small and Medium-sized Enterprises (SMEs) are critical to the economies of all countries (Akhavan and Jafari, 2008), and especially the developing ones (Fathian, Akhavan and Hoorali, 2008;Gadenne and Sharma, 2009;Andreopoulou, Koliouska and Tsekouropoulos, 2012). SMEs in Greece are using e-business not only to enable growth through extended and refined offerings but also to expand their markets (Kindstrom and Brege, 2008).…”