2018
DOI: 10.3390/su10010234
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e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use

Abstract: This study proposes a new model by partially combining personality traits (PT) and Technology Acceptance Model (TAM) attributes to examine the influences of personality characteristics (conscientiousness, openness) and perception of technology (perceived usefulness, perceives ease of use) on e-purchase intention. We use truncate sampling technique and survey questionnaire to target the sample of Taiwanese online consumers and collect data. We find that consciousness (CON) (personality attribute) significantly … Show more

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Cited by 212 publications
(230 citation statements)
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References 73 publications
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“…The simulation studies showed that the sizes of the two test statistics are quite close to the nominal level, and that the powers are also satisfactory-even when the sample size is relatively small (n = 50). The theory developed in this paper is useful for production managers (see details in [25][26][27]) in their decisions on production [19] and for investors [28] in their decision making in their investment.…”
Section: Resultsmentioning
confidence: 99%
“…The simulation studies showed that the sizes of the two test statistics are quite close to the nominal level, and that the powers are also satisfactory-even when the sample size is relatively small (n = 50). The theory developed in this paper is useful for production managers (see details in [25][26][27]) in their decisions on production [19] and for investors [28] in their decision making in their investment.…”
Section: Resultsmentioning
confidence: 99%
“…Extension could study sustainability for other issues. For example, extending Mou, et al (2018) and others to study the sustainability for enterprise supply chains, extend Li, et al (2018) and others to study the sustainability of portfolio selection, extend Tsendsuren, et al (2018) and others to study the sustainability of life insurance, extend to study the sustainability of warrant markets, extend Liao and Wong (2008), Liao, et al (2012, Moslehpour, et al (2018) to study the sustainability of e-shopping, extend Pham, et al (2018) to study the sustainability of outsourcing business, and extend Moslehpour, Wong, Aulia, and Pham (2017) and Moslehpour, Wong, Lin, and Huyen (2017) to study the sustainability of marketing.…”
Section: Resultsmentioning
confidence: 99%
“…In hypothesis testing uses t-statistic then the alpha is 5% of the value is 1.98. Thus, the criteria of [17]. Based on test of hypotheses the value allow us to determine that behavior effectiveness will have positive effect on Ease of use NFC, obtained empirical support (TStatistic=2.92;p<0.05) supporting hypothesis 5.…”
Section: Test Of Hypothesesmentioning
confidence: 97%
“…There are 2 dimension of TAM that is Perceived Ease of use and Perceived of usefulness [17] then mapping with some dimension from previous research about NFC [18] such as Mobile Payment Knowledge, Technology, Trust, Behaviour and Compatibility as shown in Table 1. The research model is shown in Figure 1, this study follow from previous studies combine TAM model with variable shown in Table 1 for proposed new model.…”
Section: Related Workmentioning
confidence: 99%
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